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Ask GH: What are the most impactful LinkedIn growth hacks you have seen at a B2B SaaS startup?
Some things that I have seen that have been interesting:
- triggering "Profile view" notifications on the profiles of potential leads or likely customers
- mining linkedIn groups for sales development outreach
- using your profile as an "ad" for your product to drive clickthroughs
- automatically connecting with early trial users on LinkedIn to drive the trial-to-customer conversion rate
- using the linkedin group messaging settings to reach potential leads/customers who are members of the group but whom you don't have a relationship with
Merci beaucoup @Morgan.
There seems to be a lot of potential as far as relevant, and value-add, LinkedIn automation. Your first example can certainly be one of them.
I'll look to dig further in this interesting subject, if you are aware of any case studies, appreciate any potential pointers.
Here are three specific hacks I've used on LinkedIn with success:
1. "Free" leads from Sponsored Updates: If you have some budget to spend on LinkedIn advertising, Sponsored Updates are a really impactful ad unit with a very important social component. If you reply to comments on your ad unit in a timely, relevant and helpful manner - you can acquire leads on a paid ad unit without spending a dime. I wrote about this in detail here:
2. Actionable & Unique Competitive Analysis: Companies put a lot of sensitive information on LinkedIn - often without even realizing it. Some of it, like using company page follower counts to understand how a competitor uses LinkedIn for advertising, is less intuitive. Other behavior & information, like job descriptions and profile info from your competition's employees, is a little more obvious and can help you piece together your competitor's strategy.
I wrote about this in detail here: https://www.linkedin.com/pulse/sneaky-ways-battle-your-competition-linkedin-andrew-hickey
3. Company page as inbound magnet: Again, if you are advertising on LinkedIn (specifically Sponsored Updates) you are likely driving many more followers to your company page without ever incurring the cost of a click on the ad unit. In these circumstances, consider your Company Page on LinkedIn a type of landing page and treat it accordingly. And, of course, be sure to tend to your growing following - they are your target audience (which we know because they saw your ad); they are interested enough to follow you; and you now own unique space in their brain. Use it.
I wrote about this in more detail here: https://www.quora.com/Is-LinkedIn-advertising-useful-to-get-B2B-leads-If-yes-what-are-some-best-practices/answer/Andrew-Hickey-10?__idx__=0&__snids__=1480374202
Hi @writehanded - Thank you, this is very good insight. I am also interested in examples of on boarding experiences for a B2B startup product that integrates LinkedIn growth hacks within the on boarding experience.
Just curious if that would exist already.
It has to somehow, just never saw it yet.
One easy one is making your profile a bit ridiculous - cartoon profile picture, off-the-wall title, ect - so that anyone who sees you viewed it is likely to click through.
Create an intriguing headline in your profile, with a call to action, followed by a link to your page (use bitly to track clicks).
Then, install the Autopilot for LinkedIn Chrome extension and set it to crawl your target audience. Measure how many people end up clicking through.
I'm not in a B2B company, but I do this for recruiting all the time.
Love AutoPilot for LinkedIn. Careful with the profile photo. The jury is still out whether it builds credibility or destroys it (here's my work in progress - https://www.linkedin.com/in/benbradley)
I just checked out LinkedIn autopilot thanks to these reviews.
I've been using Dux-Soup and it's great! Only $15/month and has everything I want -- except the possibility to automatically change the search focus by zipcode.
First, totally agree with Morgan. In my case, the best growth hacks I found at LinkedIn are:
- A good use of Sponsored Updates using good visuals like images and videos.
- Like Morgan said: Many companies are losing the opportunity to make their employees to act like Brand ambassadors, and your LinkedIn´s profile is a powerful weapon for it. For example: for any position, you can add your site, work, presentations shared at Slideshare, and in the background picture, you could work with a Designer from your company to make a good background with a link to your company and more ideas.
- Don´t underestimate the power of InMails and 2nd degree connections: Reid Hoffman talked about this here: https://www.linkedin.com/pulse/20121206195559-1213-how-large-is-your-network-the-power-of-2nd-and-3rd-degree-connections
- A good company page with interesting showcase pages can attract followers which is equal to prospective clients.
You definitely should these guides from the LinkedIn´s Marketing team:
Hi @marcosluis2186 - Thanks for sharing all this!
A few things I have done in the past that worked well.
1) Hiring a VA to use our reps profiles to inbox potential leads. She would say she was an assistant to which ever rep and send one of a few pre-selected templates. (landed a 200K deal from this and she cost $700 a month) I am aware it is probably against the terms of service and if you have too much volume LinkedIn might put your account in the sin bin for a little bit.
2) When you run a sponsored update campaign start with 4 pieces of creative to best optimise your reach and after a week swap out the poorly performing creative for something else. You can even publish the exact same thing 4 times and it will help bring down your costs.
This is a boss way to achieve leverage - really nice tip.
Thanks for sharing, @James. I'm not 100% clear on #1.
So the VA would log in as your reps and then send messages to people that the rep is already connected with?
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