After analyzing dozens of companies writing the Growth Studies on this site, I've found that the ones we've looked at have growth engines that boil down into a few key types. I'm wondering if this observation holds, or if you all have a different perspective on it.
Are there certain types of repeatable engines, or a set that each startup 'picks' from as its go-to-market?
- Viral—Instrumented and organic viral growth
- Freemium—Free product with limited features unlocked w/paid plans.
- Paid—Paid acquisition
- Network Effects—social platforms
- Inbound—SEO, content
- Enterprise Sales—sales & marketing excellence for SaaS, enterprise sales, etc.
- Marketplace—etsy, ebay etc., value exchange creates critical mass opportunity.
- Product Integrations—building integrations with existing ecosystems to tap growth.
- Piggybacking—arbitraging value out of existing ecosystems, like Zynga and Facebook, etc.