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I have a sports app and I've done some user interviews in the past. I'm about to really dive into interviewing as many users as I can, but want to make sure I'm asking the right questions in the right way.

  • SE

    Sean Ellis

    over 6 years ago #

    I'm assuming that the app already has users based on your question details. I'd focus all my time trying to find any users that are already passionate about it. The question that I use to discover these users is "how would you feel if you couldn't use the app anymore?" Give them the choices: Very disappointed, somewhat disappointed, not disappointed. Spend a lot of time interviewing the people who would be "very disappointed" without the app. Find out why they are using it, how they are using it, what they would use if it weren't available. What is the primary benefit that they get from it? Also get the wish list of improvements from these most passionate users.

    Work to reposition the app around the benefit that these people say they get and highlight their use cases. It will help other have the right expectations for the app.

    Check the template on Survey.io for more ideas. Hope this helps.

    • WC

      Will Coatney

      over 6 years ago #

      Hi Sean,

      We have run your test, and have our list of users that would be 'very disappointed.' The questions you've recommended are exactly what I needed. Thank you!

  • ET

    Everette Taylor

    over 6 years ago #

    Welcome to the GH community Will!

    I don't have as much expertise on this but I'll try to bring some guys in who can help.

    • WC

      Will Coatney

      over 6 years ago #

      Hi Everette,

      Sean told me exactly what I needed to know. Thank you though! Any additional answers would be much appreciated.

  • JC

    Jacob Cook

    over 6 years ago #

    One tool we've had great luck with for capturing and organizing user feedback is an Empathy Map. It breaks down comments in four quadrants and let's you visually see what patterns are emerging.

    A slot on the side holds the inevitable ideas that fall out from the conversations (the fun part).

    At the end, the bottom part of the canvas includes a statement that is really powerful for rallying creative and dev teams using the following fill in the blank: _______ need a better way to ___ BECAUSE ___.

    Link here: http://www.tadpull.com/usability-tools/how-to-use-empathy-map-for-user-experience-mapping

    Hope this helps!

  • SC

    Shana Carp

    over 6 years ago #

    Hi will,

    I think a better idea would actually repeat the interviews - but film them to watch their faces. Body language may not match up to what they are saying - and that is a really critical tell

    Try something like silverback :-)

    • WC

      Will Coatney

      over 6 years ago #

      Hi ShanaCarp,

      I just looked into Silverback - it looks great for user testing for websites! Unfortunately my users are using an app. Apple seems to keep removing apps that screen capture on mobile devices, but hopefully that changes soon so we're not stuck with overhead lamp videos.

  • SA

    stephane allard

    over 6 years ago #
    • WC

      Will Coatney

      over 6 years ago #

      Hi stephaneallard,
      I've been to customerdevlabs.com before. I've actually seen the video you posted, too. I've got the interviews for your typical problem/solution scenarios down. My startup is a social network for sports fans. My challenge has been accurately translating the methodologies of the more popular use case (B2B scenario), to a social context where my social network isn't really solving a migraine level problem, but providing a lot of entertainment.

      Make sense?

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