I work at a marketing firm, and we're providing funds for training courses for all employees. For a mix of social media experts and developers, I'm trying to compile a list of the best marketing and growth hacking courses to provide to my coworkers so we all have an excellent selection of suggestions. I've already signed up for Sean Ellis's course - what else is out there that's worth taking and looking into? So far, https://www.udemy.com/learn-web-scraping-in-minutes/ was suggested by a non-programmer. What else is out there? We want to learn!
Ward van Gasteren
I feel like there are 4 really good online growth hacking courses, and after that, there are loads of mediocre ones.
The 4 best ones are:
- Growth Tribe Academy (since a few weeks)
- CXL - Growth Marketing Mini Degree
- Reforge (but damn that's expensive)
- Growth Masters Training by Sean Ellis
I've reviewed these and all those mediocre ones in an article recently: https://growwithward.com/best-online-growth-hacking-courses/
Erik Kortens
Great comparison! 👌 I like it how you do mention all the courses, but also make the distinction between those smaller, lower quality online courses and the great quality ones, like GTA and CXL.
Pierre Boulanger
Agreed!
Ruud Buijserd
Liked the article. Thanks for the insights and clear elaboration on the courses.
Siddharth Bharath
ConversionXL has a really good training program - https://conversionxl.com/institute/
Really good stuff on the right way to do research and optimization.
Ross Simmonds
Great question!
I wish I had a resource like this when I first got started. Instead, I kind of hacked together my own education using Quora, blogging and experimenting on my own or with clients...
Two of my favourites:
ConversionXL Institute - http://conversionxl.com/institute
-- This team does a great job at all things conversions - from the psychology to the design. It's something that is definitely on the rise in this industry and of all the groups out there, ConversionXL is one of the best. A quick look at their blog shows an example of the type of value you can extract - The insights on Landing Page Optimization alone is worth checking out.
CopyHackers - http://training.copyhackers.com/
Everything that Joanne and team creates is gold. As someone who invests a lot of time and energy in copywriting, I'd point anyone to CopyHacker with confidence.
Evgen Schastnyy
Would like to suggest another crash course
Ninja Academy - https://ninjaoutreach.com/academy/ created by the founders of NinjaOutreach sharing the secrets they used to grow the service trough Inbound Marketing.
Amanda Vargas
Thank you a lot Ross! I am right now in this situation. I need to learn but I have no money for paid courses.
Saumil Patel
hey Amanda .. checkout https://cxl.com/institute/scholarship/ -- perhaps you can get a scholarship and get the mini degree free!
Marcus Ellison
I'm currently taking http://www.gimmegrowth.com/ by Dominic Coryell
It's the best.
Because Results.
I'm not even finished with the course yet and I've already meaningfully increased the rate of growth in my startup. Taking it makes me feel like I have access to the best, most up to date knowledge out there on growth. And he synthesizes knowledge in a way that is clear and actionable.
He employs weekly growth huddles and coaching to keep students accountable and spur creativity. In addition, to keep things interesting, he invites world renown growth folks like Sean Ellis, Justin Mares to share their knowledge. The amount of content he provides is just extremely impressive.
Adam Stone
I can totally vouch for Dominic and his GimmeGrowth course. I went through 500 Startups with Dom, and his advice was amazing. Immediately understands any business he sees, and knows more about performance marketing/growth hacking than anyone I know. Our marketing lead is going through GimmeGrowth at the moment, bringing him some of the best of what Silicon Valley has to offer to us, all the way in Australia!
Dominic Coryell
@stoneadam - thanks for the love!! Glad I've been helpful on both fronts!
NDBA Tato
I am also enrolled in Gimme Growth and it is an excellent course. I also had the honor of working with Dom and he is a great professional full of good ideas.
Dominic Coryell
@marcusellison - this statement means a lot to me. Thanks! I try very hard to make GIMME GROWTH awesome :) Glad you're enjoying it and most importantly, that you're growing!
Justyna Ciecierska
Hi Keith!
Most of the growth hacking courses out there are just a bunch of definitions and buzzwords as well as tactics that worked at one company but might not apply to others.
Some of them teach you how to use fancy tools to enhance your marketing efforts.
Very few though offer fully customised courses which help you introduce growth hacking techniques to your specific business case.
If you're looking for more practical training I'd strongly recommend to follow RockBoost growth hacking course (you can choose from 3 different packages).
After this course you will:
- Have a clear roadmap to success + backlog of growth hacks generated based on your unique business case
- Learn how to create and implement a growth strategy as well as how to align the whole organisation with it
- Learn to leverage data to inform all your decisions
- Work in a structured and process-driven way
- Implement the culture of rapid experimentation
- Have a list of marketing tools selected to meet your specific needs
Have a look here for more details: https://rockboost.com/en-us/growth-hacking-courses
If you'd like to know more don't hesitate to reach out on LinkedIn: https://www.linkedin.com/in/justyna-ciecierska/
Dominic Coryell
It's online and in person, I really enjoyed www.reforge.com led by @brianbalfour and @andrewchen. It's more on the advanced side, and relatively expensive, so not for everyone. But, the content is extremely well thought out and the program is very well organized. The networks was one of the most valuable assets as well.
Sol Orwell
ConversionXL's blog can be a bit daunting (it's almost too much to put into action), but I've only heard great things about their course.
Savvas Zortikis
One of the best courses is "The Ultimate Guide To Funnel Optimization" by @seanjohnson https://www.udemy.com/the-ultimate-guide-to-funnel-optimization/ . If you’re a newcomer in the world of Growth Hacking it’s essential for you, to cover the basics as well as to get actionable advices.
Another promising course, which I haven't took btw, it seems it be the "HypeBomb - Growth Hacking for startups" https://www.udemy.com/hypebomb-growth-hacking-for-startups/ by Bronson Taylor of Growth Hackers TV, Doug Logue and Lucas Taylor of Dumb Punk.
Sean Johnson
Thanks for the mention Savvas!
Savvas Zortikis
No need to thank me Sean! We also mention your course on our latest GrowthRocks post - Learn Growth hacking: 24 Online Courses To Help You Become A A Growth Hacker. You can take a look at: http://www.growthhackers.com/learn-growth-hacking-24-online-courses-to-help-you-become-a-growth-hacker/#comments
Tim Kilroy
I'd give a second (or 3rd?) shoutout to http://www.gimmegrowth.com. Dom is the real deal.
Peep Laja
CXL Institute has a dedicated Growth Marketing certification training program: https://conversionxl.com/institute/programs/growth-marketing-training/
Ryan Kulp
I launched a user acquisition course in partnership w/ GrowthX, a venture capital fund. this course teaches everything i know about growth, which have led me to run multiple million+ sales SaaS platforms including Fomo.com.
my thesis for students: you can build a multi million dollar SaaS company with just a couple hundred visitors per day.
it's all about how you acquire those visitors, and whether they match your target audience. i call this audience your RCP, or "Realistic Customer Profile," instead of the commonly used ICP (Ideal Customer Profile) which is often far-reaching.
the course is composed of 8 modules:
1. Identifying your Target Audience
2. Paid Acquisition
3. Organic Acquisition
4. Analytics
5. Partnerships and Referrals
6. Technical Marketing (SQL, Web scraping, JavaScript event tracking, etc)
7. Competitive Strategy
7. Conversion Rate Optimization
each module has ~10+ lectures and 2-4 exercises, which are essentially marketing campaigns.
students who complete the exercises earns instant cash back from their tuition. i believe that the more you learn, the less you should pay.
here's a link to the course, which only opens enrollment once per 3 months:
https://go.gxacademy.com
Edin Sabanovic
I am attending conversion coaching course with Peep Laja and I think it offers detailed and integrated material regarding CRO. It is well worth the money. The coaching classes are accompanied with lectures and lessons from some of the best known people from digital marketing. The entire process of CRO is divided into logical parts that flow from each other fluently. And Peep is very good at giving lessons. Recommended.
Bill King™
I attended Reforge in Fall 2017, and I can confidently say there's no training opportunity for growth professionals that even comes close. I'm still pouring through the content almost a year later, it's truly timeless insight that has changed my entire approach to growth and career development. S/O to @bbalfour for putting in so much hard work, it's worth every penny.
Andrew Azmi
Can you share training pricing with us?
Julien LE COUPANEC
I really enjoyed Growth Hacker TV. It is a great resource to learn from the bests. Here is a summary of every episode:
https://www.hackisition.com/the-100-golden-nuggets-of-growthhacker-tv/
Hammad Akbar
I am really enjoyed and learned a lot from the Digital Marketer courses. They are ideal for beginners and advanced level marketing to becoming full stack marketer. Here are there courses:
https://www.digitalmarketer.com/products/
Hugh Kimura
Here's one for app marketing. It's free and it goes through the various aspects of App Store Optimization and marketing: https://academy.mobileaction.co/
Arian Rahbari
I took the Gimme Growth course (http://www.gimmegrowth.com/) and I totally vouch for Dominic Coryell in putting together this awesome course. The material covered is very informative and the approach to the course is very hands on. Dominic brings a good framework to think about growth marketing and I personally benefited from taking course.
Risha N
Being a part of the free growth hacking course by Rishabh Dev has helped scale a lot of marketing projects by providing a process-oriented approach to growth hacking. You can check out his course at https://app.convertkit.com/landing_pages/230593?ref=opsr
Jacopo Laganga
Hi everyone, I've been working for 10 year in eCom and digital marketing and now I'm looking for an advanced level online course of Growth Hacking. Which one would you recommend to a senior marketers who already have a Hacking mindset? Many thanks
Anuj Adhiya
Yours is an interesting scenario.
If you had to list them out, would areas would you say you are already familiar with and what skills do you think you need to develop?
Priyanka Dalal
I recently created a free email course that helps business founders and digital marketers alike check their growth framework. Too often, in my 10+ years of digital marketing, I come across small and large businesses who don't have their customer audience identified properly or are just not tracking the right metrics. This course aims to help companies sort their basic growth framework out.
And for advanced marketers, this course can act as a checklist with extra details and tips.
It's been up only recently and would love any feedback on it :)
http://www.priyankadalal.com/business-growth-essentials/
Yigit Durdag
Our growth marketing course is for free:
https://my.growforce.academy/p/growth-marketing-essentials
You can check it from here. We're Belgium based Growth Marketing Agency and had 150 over alumni with our physical courses.
Jason Wilmot
I'd suggest you look at my Growth Hacking Accelerator course (by Hacktics). It's a program I (Jason Wilmot) have put together utilizing the growth hacks I've used to help clients and students revenue $45MM+ thus far (yes I can track that).
In the course, I really try to focus first on architecture and proper tracking. Next, I suggest to segment and automate your funnel with retargeting/remarketing (FB, Instagram, Google Display, YouTube) and then focus on top of funnel traffic systems to improve lead flow and increase organic SEO at the same time.
To top it off, I've included an extra module I call the 'Consultancy Starter' where I give my students everything they need to start their own business (proposals, deliverables, scripts, needs analysis, contract, etc).
Happy to chat with anyone who is interested (yes, I also have an affiliate program).
Cheers, Growth Hackers ;)
Jason Wilmot
Forgot the url: https://www.hacktics.com/growth-hacking-accelerator