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Last month @nichole wrote a great post about the "Core Principles of Growth Hackers"

She lists them as:


  1. Be Creative

  2. Be Curious

  3. Be empathetic

  4. Be insightful

  5. Be logical

  6. Be resilient

  7. Maintain integrity

  8. Perfect your wording

  9. Rely on the Scientific Method

  10. Spend time networking


Do you agree with these? What would you add and/or replace?

I'm planning on presenting my take of the 10 core principles during this webinar tomorrow. Would love more input from the GH community as I refine my list. Thanks!

  • DS

    Dharmesh Shah

    over 5 years ago #

    Because I'm a stickler for parallelism and symmetry, I'd tweak the last 4:

    7. Be honest
    8. Be iterative
    9. Be scientific
    10. Be connected (or, "Be open")

    • RP

      raul popa

      over 5 years ago #

      11. Question everything

    • SE

      Sean Ellis

      over 5 years ago #

      Love it! Now it flows @dharmesh .

    • TH

      Trevor Hatfield

      over 5 years ago #

      Really like this, solid idea.

    • AB

      ace bhattacharjya

      over 5 years ago #

      Those are great words to live by for most everything- we have some of those same words on our fridge for our preschooler about the values that we want her to have. I'd say the same thing for employees.

      And less about being a stickler of parallelism than just pattern recognition, but fix the capitalization of the first two as well ;)

  • MB

    Morgan Brown

    over 5 years ago #

    I would add: work on great products that fill a need. There is so much crap out there, you should only invest your time in things that deliver a must-have experience that can grow sustainably over time.

    Life's to short to grow weeds.

  • CG

    Corey Ganzman

    over 5 years ago #

    Embrace failure

  • ND

    Nichole Elizabeth DeMeré

    over 5 years ago #

    I love this conversation. I am totally open to updating the article.

  • KW

    Katelyn Watson

    over 5 years ago #

    I would change #5 to be Illogical, and # 9 to be analytical:)

    • SE

      Sean Ellis

      over 5 years ago #

      Thanks, I was thinking #9 be experimental. I guess Scientific Method captures both and adds in hypothesis formulation to boot. I agree that #5 illogical might be as good as logical. Predictably Irrational shows people aren't always logical in how they react. But in fairness to @nichole , the supporting text to that point reads "5. Be logical. Growth hackers analyze both quantitative and qualitative data to make decisions. They don’t rely on intuition."

  • JP

    Jason Puckett

    over 5 years ago #

    I love #2 and #3...if you enjoy learning and really listen to what other marketers have gone through, you can make huge strides.

  • CC

    Charlie Cheng

    almost 5 years ago #

    Can we move 10. Spend time networking up a bit, I believe it actually much more important esp for early stage startups

  • JP

    Joseph Putnam

    over 5 years ago #

    My top three would be:
    1. Think outside the box (i.e. be creative)
    2. Follow the data (i.e. be logical)
    3. Try new things (i.e. be scientific and keep experimenting)

  • SC

    Shana Carp

    over 5 years ago #

    Be careful. Not as scary idea, but as in embracing the method, and making sure what you do is rigorous whenever you can be

  • SH

    Stuart Hall

    over 5 years ago #

    Action speaks louder than words?!

  • AR

    Anthony Richardson

    over 5 years ago #

    I don't have 10, but these are my 5

    "Only in testing will I know if something is going to be successful." "Only in measuring will I know if it is a success."
    "Only data and results will show me the best way to market." "Conjecture is toxic to goals."
    “Data levels all arguments."

  • LF

    Louis Fawcett

    over 4 years ago #

    I would change #10 networking to "building relationships" and move it higher on the list.

  • PV

    Philip Verghese Ariel

    over 3 years ago #

    Hi Sean,
    I am a bit late here!
    But would like to add!
    "Be Shareable"
    Yes, let us share our blessings/ knowledge each Other!
    Have a great weekend
    ~Philip

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