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A good friend of mine has an apparel company called http://makersandriders.com It's high end technical apparel, as he calls it.  There are quite a few issues with conversion optimization that I'll be working on...

but I'm curious which is an optimal way/widget to display reviews for social proof and how do you persuade people to submit reviews?

Is there an SMB version of like a BazaarVoice? http://www.bazaarvoice.com/

Thanks in advance.   :-D

  • PJ

    Pawel Janiak

    over 5 years ago #

    I'd love to hear a few answers to this question. Getting customers to submit reviews, and on top of that positive as well as negative reviews is tough. People tend to leave more negative reviews because they have more incentive (to vent, and they think that their message will reach a lot of people).

    At the moment, I'm having a bit of a hard time tackling this problem on http://www.mybema.com but recently I've taken up the approach of signing up brands and startups to get a free insights dashboard account and send their existing users to their brand page on Mybema. The aim of this is to use other people (in groups) to seed the website.

    I don't know if this will apply to your friend's company or not. Hopefully after a few weeks go by I can report back on my experiment.

  • BH

    Bertrand Hazard

    over 5 years ago #

    What I found most effective in the past is to time the ask (for a review) when the customer is most actively engaged - post purchase - with your company usually with your customer support team. At that point a simple ask will go a long way.

    Now to be credible, it’s critical for reviews to be balanced and substantive and therefore it's important for companies not to solely go after their brand advocates. Automatically asking for feedback/review when closing a support case is a good way to collect diverse insights.

    Another thing to consider is to use 3rd party sites to drive customers to write reviews on your products. Reviews will appear more objective to your prospects than if posted on your own website site. Now you can always use a widget to showcase the reviews written on 3rd party sites (win-win).

    This is what TrustRadius (disclaimer - the company I work for) http://www.trustradius.com/ offer in the B2B space for software apps. A dedicated site where users can write in-depth reviews that vendors can showcase on their own website.

    Hope this helps.

    Bertrand

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