A good friend of mine has an apparel company called http://makersandriders.com It's high end technical apparel, as he calls it. There are quite a few issues with conversion optimization that I'll be working on...
but I'm curious which is an optimal way/widget to display reviews for social proof and how do you persuade people to submit reviews?
Is there an SMB version of like a BazaarVoice? http://www.bazaarvoice.com/
Thanks in advance. :-D