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I've spent the last 2 weeks trying to decide on whether to try one of the affiliate programs for my WordPress based SaaS. I have over 25K users with a decent fraction that are paid. I'm looking for a program with an existing affiliate marketer pool to reach out to. Every article I read however is extremely vague and/or speaks negatively about programs like Shareasale. Anyone in the SaaS realm have any real success with Shareasale, Clickbank, or any other program that comes with affiliate marketers to recruit? I'd love any WordPress specific advice as well. Links to helpful (honest) articles would help!  

  • KI

    Kevin Indig

    about 2 years ago #

    A great example of a successful Affiliate program comes from Kinsta: https://kinsta.com/affiliates/. Why is it so good? Because a) it's set up professionally and b) it has a strong incentive for affiliates: revenue share.
    The thing with affiliate programs is that you either do it right or not at all. Too many companies just set up a landing page and that's it. However, it's actually almost a full-time job to do.
    Here are critical questions you need to answer when you decide to start an affiliate program:
    1. What's the incentive for affiliates to participate in my program? Why should they?
    2. How can they (and I) monitor how much they made in my program?
    3. What am I sacrificing for the affiliate program (you have limited resources, there's always opportunity cost)?

    Good luck, mate!

  • PG

    Paige Gerber

    about 2 years ago #

    Hi Levy! Your question made me think of this podcast featuring ConvertKit's Affiliate Manager - she works with over 10,000 affiliates and speaks to the immense value of the program. While I don't think she mentions the program she uses to manage them, she does provide some detailed insight on how she's seen crazy success from the program as a SaaS company. Here'e the episode link if you're interested: https://hub.uberflip.com/content-marketing-podcast/how-to-build-a-thriving-and-profitable-affiliate-program Best of luck!

  • CC

    Craig Cherlet

    about 2 years ago #

    I wrote this a while ago in response to many questions I was getting about affiliate programs and how to get started.

    It may have some useful nuggets for you.

    Also has a huge list of the top networks if you're considering joining one.

    If you want to do it yourself there are some links to tools like Ambassador for running your own in-house program.

    Hope this helps.


  • TB

    Taylor Barr

    about 2 years ago #

    Hey there,

    Great question.

    If you are starting out, I'd stick away from networks (CJ.com, shareasale, etc.); there very cost prohibitive for someone starting an affiliate program. Although there are a lot of affiliates who have Publisher accounts on these networks, the networks themselves do not (I repeat, do not) help you or give you good access to finding affiliates (had to emphasize because a lot of assumptions around that).

    Overall, recruiting & finding affiliates is hard work. A few articles that I wrote that might helpful though in putting focus on it:

    - How to find affiliates to promote your SaaS company: https://upfoundry.com/resources/how-to-find-affiliates-to-promote-your-saas-company/
    -How to Pitch SaaS Affiliates: https://upfoundry.com/resources/how-to-pitch-and-recruit-saas-affiliates/

    I also be writing about best software to manage SaaS based affiliate program - so check back. I hope this helps!

  • WG

    William Gomes

    almost 5 years ago #

    I'm having exactly the same problem can't get a straight answer out of anyone! Anyone got an opinion? 1 yr later :P

  • SS

    Shehryar Shaukat

    about 1 year ago #

    I am in the same boat, looking to launch an Affiliate program for my Project management and Team Management platform, jumppl.com :)

  • HM

    helena marmon

    about 1 year ago #

    Good article.

  • LT

    lakshmi tadipatri

    about 1 year ago #


    I am looking for an affiliate marketing. So any one can tell which is the best platform to start the affiliate marketing.

  • PK

    Patrick Kagereki

    about 1 year ago #

    Great product bro! How is that doing in the market? I'd love to discuss more. Hit me up via email patswald@gmail.com

  • MG

    Mario Giraldo

    11 months ago #

    The traditional affiliate networks are not ideal for a SaaS product as they charge a joining fee + monthly management fees + commission on the sales and don't have the main resource, Affiliates to promote you! Their affiliate/publisher base are mainly serving travel, electronics, fashion merchants so def not a good fit.

    You are better off by setting up your own in house affiliate program and manage it full time and building your affiliate base from scratch but it takes time and persistence.

    Good luck!

    • PF

      Pomîrleanu Florentin-Cristinel

      about 2 months ago #

      You are right Mario, an affiliate network is not ideal, for example we currently use a service called "first promoter" here at pixteller, they charge us with a monthly fee that is according to our affiliate sales volume.

      You can check our affiliate program right here:
      We offer 50% of the recurring revenue for every referral's payment – for the life of the customer.

      Just as a refresher, PixTeller it's a browser-based design & animation tool, where you have great templates to start from and create images and animations for social media, digital ads, websites, blogs, covers, presentations and more.

  • WH

    Watching Highlights

    3 months ago #

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  • HF

    hop you fine

    3 months ago #

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