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Has anyone here been using KingSumo from the AppSumo guys? I keep seeing these contests and want to know if you guys have had success collecting the right data?

Example:
http://twentylabs.com/giveaways/the-entrepreneurs-dozen/

  • JR

    Jesse Rhew

    over 4 years ago #

    I've had some AWESOME success with it.

    I really don't think it's about _what_ you give away vs the up-front work you do to promote the giveaway and get the initial users.

    So for example, if I gave out an iPad or something like that, I'd probably get a lot of entrants, but not people focused in my customer niche. So I'd only think about giving away something that's useful for whoever my customer avatar is (so, say, a fancy hammock or tent if your site is geared towards outdoors enthusiasts).

    Next, I did a lot of "leg work" to get the first 100 or so signups:
    -I texted friends and said "Hey, I'm doing a giveaway on my site, and it would be super cool if it ended up being a friend who won."
    -I emailed competitors that I have a good relationship with and said "Hey, I'm giving away XYZ and I think your users might be interested." If they shared on twitter, Facebook, etc, then great. If not, no skin off my back.
    -I bought a very few ads on FB for audiences that intersected with my customer avatar. Just don't make the ad look "spammy"

    My list at the time was only 37 people, but once I got a bunch of people signed up for the giveaway, they started sharing and I could stop doing all the hustling and kick back and start creating a welcome email campaign for them :)

    Kingsumo doesn't do all the work for you, you still have to plant the seed and put in a little elbow grease to start things off, but once it catches on it's a dream :) Easiest way to start a mailing list by far! Like I said, my list was pretty much non-existant, so I'd be really interested to hear what people who already had big lists say about it.

  • JA

    Jose Augusto

    over 6 years ago #

    I think people are tired of giveaways. Also there's a big difference between having success and bragging about having success just to sell affiliates or get link juice.

    • AA

      Anuj Adhiya

      over 6 years ago #

      @joseaugusto Interested to know why you think people are tired of giveaways?

      • JA

        Jose Augusto

        over 6 years ago #

        ad fatigue

        • TL

          Twenty Labs

          about 6 years ago #

          I believe it depends on the product and the crowd. It needs to provide so much value to the right community of people. I'd rather win a lifetime of leadpages rather than a trip to Spain, even though the trip to Spain is worth more to most people.

          We've run about 6 contest now in the past 4 months and the results are all across the board. Still no pattern. However, one list is doing really well in conversion.

  • RB

    Ryan Battles

    about 6 years ago #

    I've been using them with limited success. Definitely not anywhere near what some are reporting. However, I heard from someone who spoke directly with Noah Kagan that some do really well and some never really gain traction. At this point they're not entirely sure what the pattern is. For now, I'm just running one after another to see if one takes off :) I'm on my [third one](https://ryanbattles.com/wp/giveaways/deckset/) right now.

    • TL

      Twenty Labs

      about 6 years ago #

      How did it turn out Ryan? Our giveaway ended around 1000 entries. We've hit them up a couple times and converted about 3% into a paying (small ticket item) product. Hasn't paid for itself yet, but hopefully overtime we can serve them with what they are looking for.

      • RB

        Ryan Battles

        about 6 years ago #

        The last giveaway that I mentioned above didn't end so well, only about 40 people joined. I think it was a pretty niche tool though, so I'm not all that surprised by the turnout. Others that I've run have gotten up to 200 entries, so I still am looking for that right product/audience fit that causes people to want to sign up and share.

        May I ask what you were giving away when you had 1000 entries?

        • TL

          Twenty Labs

          about 6 years ago #

          We were giving away 12 books (mostly autographed) geared towards the entrepreneur crowd. The cool part was that we got most authors to send us the books, free of cost to us, and they signed it.

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