Let's assume a pretty standard situation: you have a product that applies to a variety of use cases and target audiences. For example, a new cool blender. It can make juice and also smoothies. You want to make content to promote the blender and rank high in search engines of course. So you have two target audiences - Audience A who is interested in juices and Audience B who is interested in smoothies. Also they don't care very much about each other. And here is the problem - you want to make a page on how to use the blender, but really there isn't any difference between juice and smoothie making (lets assume that it is true for this example). Does it makes sense to create two separate pages, one for juices and one for smoothies? Do you try to create different content about essentially the same thing just to target different keywords/audiences?