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Ask GH: Share your #1 tip for creating customer stories
What techniques do you use to ask/collect customer feedback and which elements do you think are essential on building strong customer stories?
Spend a lot of time talking directly to customers to discover customer stories worth telling.
As Sean said, survey your customers. There are already a ton of other reasons to stay close the cuff of your prospects and clients, so why not gather more intel and use the stories. Some of our best performing PPC ads are links to stories rather than salesy landers..
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