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What techniques do you use to ask/collect customer feedback and which elements do you think are essential on building strong customer stories?

  • SE

    Sean Ellis

    over 5 years ago #

    Spend a lot of time talking directly to customers to discover customer stories worth telling.

  • SJ

    searchism james

    over 5 years ago #

    As Sean said, survey your customers. There are already a ton of other reasons to stay close the cuff of your prospects and clients, so why not gather more intel and use the stories. Some of our best performing PPC ads are links to stories rather than salesy landers..

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