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Ask GH: Referral Marketing Tool options
Similar/same question has been asked a couple of times.
Check out the links below:
My company Ambassador helps companies track and manage referrals. Our platform is built on an open API that allows it to be extremely flexible.
We currently have hundreds of companies and millions of ambassadors using our platform, many I am sure you have heard of.
I'm a active member of the community so please let me know if I can ever answer any questions!
Thanks Jordan, sorry for missing that one :)
Is this for TutorGap? Looks like you’re just getting started, so I actually wouldn’t recommend a referral program for you at this stage. Typically you’ll only see results once you’ve gotten some traction. If you’re a startup in its early product/market fit stage then you’re better of looking for other ways to grow. Come see what we’re doing at ReferralCandy when you’re ready. Happy to help with any other questions you have!
I have direct experience with these:
http://influitive.com/ <== For High-Touch (B2B) Scenarios
Here are others I know about or pulled together from the threads here on GH:
Influitive has an advocacy marketing solution for B2B companies. It was founded by Mark Organ, founder of Eloqua, an early pioneer in marketing automation.
Extole is another interesting referral marketing tool. They just raised another $14M, so must be getting decent traction with their solution. Last I knew they were doing something like productizing the Dropbox referral program. They seem to focus mostly on B2C.
Are you using Influitive for Qualaroo (or know anyone who is)? I've looked into it and I think it's pretty interesting, mainly their referral program & customer reviews for various app marketplaces.
Hi Brandon, we started using influitive 2 months ago and have already seen an increase in referrals, product reviews and case study submissions.
Thanks, Francis! I had a demo with them and I was impressed -- I was a bit skeptical going into it because I wasn't sure how they promoted customer advocacy, but their referral system looked great.
And @sean, I forgot to mention you in my initial comment :)
It's OK, Francis is my Starnucks order name :)
*Starbucks (Much needed edit feature on GrowthHackers!)
My company, http://www.friendbuy.com gives you the tools to run a customized referral program and develop a practice around viral growth hacking.
We're the only referral platform that offers concurrent A/B testing (which is incredibly important, by the way, given the material impact small changes can have on performance).
A well documented, mature API lets developers consume and process data as they see fit, providing a framework for unlimited back-end customization. In fact, we have free developer accounts, too.
@prvenkatesh Referrals best work only when you have a decent traction. Until then its not worth spending your time and realestate, my personal opinion.
Btw site looks cool n minimal. Best of luck
TechValidate is an option for B2B companies as well. Their software helps companies collect, validate, and publish content from their customers.
They toe the line between a customer reference program and a customer referral solution. I say that because in B2B so many referrals start from a good customer reference.
We are a newcomer to the space of Referal Marketing Tools. My SaaS http://referralrock.com is just starting out, but we have some particular offerings for small businesses where a unique website is created for your referrals.
Currently we are in private beta, but we are getting some great traction with our customers as they are helping us figure out what the market is looking for.
I signed up!
Thanks for the suggestion @dgr and @laxman thank you for the compliments. Yes we are very early stage right now - I thought of implementing a referral campaign now itself. I take this as very good input from the community.
Have a look at Forewards - http://forewardsapp.com/
It's an easy-to-use, light-weight solution that automates everything after the initial set up. It even A/B tests emails to see which ones get the best response in terms of referrals.
I've also reviewed it over here - http://openastorenow.com/forewards-referral-marketing-software/
Talkable, which was formerly Curebit, is a YC company that is focused on referrals as a service: https://www.talkable.com/
Our company Referral SaaSquatch is a customer referral platform that integrates directly into your product/service and lets you give out a variety of double-sided rewards to your users.
We typically work with companies that are looking to accelerate their growth so TutorGap might be a bit early for a referral program.
I'd be happy to chat with you about some other acquisition channels you could explore to get to a stronger level of product/market fit.
You can check us out here:
Good options here. Thanks @sean for the Extole shout out. We did just raise another $14M because we're the platform that lets marketers scale a full-fledged acquisition channel out of referrals from their everyday advocates, as opposed to affiliates or partners. We work with customers who want a referral experience that reflects their brand, is integrated with their customer experience including in mobile and in store, and that expects higher results.
Our platform is a lot richer than just a productized version of Dropbox's program, although you could do a lot worse...Dropbox used referrals very successfully and that's one of the programs we think is a good one. It's a complete, end-to-end solution including testing, promotion, analysis and optimization. And along with the platform, our customers get our knowledge and insight that we've built up from creating over 500 different programs with some of the biggest brands.
Learn more about what we do and who our customers are at http://www.extole.com. To see an example of how our platform works, check out http://share.extole.com/paul.
Thanks Siddarth for the Forewards shout out. We just launched earlier this year so check us out as the new(ish) kids on the block.
Prasanna, I'll also echo some of the other sentiment in the thread though. Referrals are an awesome way to accelerate your marketing efforts once you've gotten your foundation down. But in my experience it's very difficult to get a referral program going without your initial marketing efforts ironed out first. For example, if you haven't quite ironed out what your value proposition is, what would your customers be referring? Just an incentive of some sort? In that case you'd be running the risk of devaluing your product out of the gate.
Just a thought.
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