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My team wants to use Medium.com for distribution of our blog posts. I want to be able to retarget our viewers. Can we have it both ways?

  • GB

    Gideon Baldridge

    almost 5 years ago #

    For sure, I would keep it simple and use http://www.retargetlinks.com/

    It's a link shortener that redirects through a page containing your remarketing snippets. Whenever you share the posts, just use one of those links.

    • TJ

      Timothy Johnson

      over 3 years ago #

      It's a good option, but only for people coming to your Medium posts through these links (I'll assume FB and twitter), and not Medium readers who come directly from Medium, or via a search engine.

  • TB

    Tom Benattar

    over 2 years ago #

    Unfortunately, with Medium, you can’t retarget people who read your articles and moreover you can’t add any tracking code or retargeting pixels to your posts.

    [Disclosure] I'm the co-founder of PixelMe.

    For every article we are publishing on Medium, we are using PixelMe to embed a Facebook retargeting pixel (and other platforms) in every link contained in the post.

    PixelMe is a URL shortener that embeds your retargeting pixels from Facebook, Twitter, Linkedin… into your links.

    We have written an article about that: How to retarget your Medium Readers with Facebook Ads.

    Finally you’ll be able to create Ads campaign for your total pixel audience of just the ones who saw a particular link.

  • EI

    Elco Ian

    almost 4 years ago #

    Good question, I'd be curious to know as well :)