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Ask GH: Marketers, do you personally use ad-blockers?
Do you choose to be exposed to ads as a way of finding inspiration/learning about your competitors/other reasons?
I personally like the inspiration I can get from seeing other people's ads. So no I don't use an ad blocker.
Yes - on my private instance of chrome
No - on my work one :)
I do like to learn from the ads I see. I also like to support the sites that provide value for free, and I'm sure the ad revenue helps.
nope. all of them are keeping me curious
As a marketer, I would feel kind of dirty using an ad blocker. That said, I've taken a peek at my wife's screen and the world is much prettier without ads. Especially on sites like Forbes..
Yes for youtube. I usually use Ghostery to see what tools are companies using! I do judge companies by the selection on tools.
I used to have ad blockers on while browsing before after I got into the wonderful world of online advertising I stopped using them to monitor competitor ads.
I like to get inspiration from other marketer's ads but I also like to understand why people enjoy ad blockers and how some websites block them (like GQ), so I installed one on my private Chrome and none on my professional Chrome.
Hello all. Allen here. It's my first interaction on GrowthHackers. I use two browsers: Chrome for normal use with a popup blocker, and Firefox without. There's only one problem with this: it divides your user experience between two browser interfaces just to reveal/hide ads.
Usually not. But on mobile ads have gotten ridiculous on some blogs. So I'm tempted.
I guess most of us Marketers have minimum two browsers running on their system and keep switching :)
And nowadays on mobile, its nearly impossible to block ads when on cellular network (ad blockers for wifi do work).
NO Definitely !
I find ads distracting and frankly annoying when I'm working, so I use an ad blocker on my work laptop.
On my personal one I don't, because in the past, I've seen a few creative ads, and it's also nice to see how other businesses use ads.
But it's not really about getting inspired, because to be honest, I don't think that an ad can have that big of an impact.
I do use ad-blockers on my work computer because I would find it impossible to stay focused otherwise. There are already plenty of other distractions, I don't need ads on top of those. However, I like to stay up-to-date with what the others are doing, so don't have an ad-blocker on my personal laptop.
This just works for me, and allows me to stay productive.
I'm glad someone asked this here and it's also very enlightening to see people's responses.
1) Ads pay publishers to create the great content we take for granted. While companies like Forbes and others mentioned it's hard to see the light behind the ads and realize people still create this content and advertisers dollars pay their salaries. While it's hard to see the value in pub's sites who are absolutely littered with ads, it still exists for them.
2) Most people in any marketing position have a soft spot or learning experience from the ads (as mentioned in a few comments here). I'm in the same boat and it's sad to see some of the pathetic creative art work that still exists in basic banner ads, there's a lot of opportunity out there and companies like Slack and Airbnb, to name a few i've seen recently, have some beautiful artwork in their display ads.
3) SHAMELESS PLUG: The company I work with is looking to ride the opposite wave of this ad blocker addendum. We've created a medium for mobile users to be rewarded by brands for being exposed to ads with no in app actions required. Your device encounters any kind of ad from the brand, you get sent rewards, promotions or special content from those brands.
Anyone here interested in giving it a try feel free to sign up here: http://omnilabs.co/
No, I don't use an ad-blocker.
Also, as they say: "Eat Your Own Dog Food!
As someone who has a soft spot for independent publishers - nope
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