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Awhile ago I found a great method for early stage companies to measure Product Market Fit of a hypothetical product. It involved conducting interviews with your target audience, getting them to score their current solution to a problem across four categories (0 = no room for improvement, 1 = some room for improvement, 3 = serious room for improvement), and then getting them to score your solution against it (0 = no improvement over current solution, 1 = some improvement, 3 = serious improvement). A combined score of 7 was an early indicator of product/market fit. I'm looking for the source of this method but can't find it anywhere.

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