Hi there, I would be interested to know how companies in the Daily Fantasy Sports market have grown so quickly. I was reading an article on the market other day and it is a relatively young market yet Fanduel and Draftkings have grown at a phenomenal rate and haw hundreds of thousands of users already. I know that Draftkings have acquired some other companies to help accelerate their growth but even before that they were growing at a rapid rate. I'm sure these companies must have used some hacks to reach the kind of numbers they have so quickly as they only recently started using TV adverts. I think one of these companies, particularly Fanduel (the market leader without any acquisitions), would make a good topic of one of your Growth Studies.
Would love to hear if you can shed some light on their growth tactics.