Two weeks ago we launched a Kickstarter campaign for a MacBook accessory, and it's off to a strong start:
We got some great press, and we'd like to keep that momentum going with a PPC campaign. I'm just not sure how to leverage the existing press coverage in our ads. I was thinking of designing an ad that included, for example, a quote from the TechCrunch article, and serving it to TC readers.
Any other creative suggestions?
Also, if you're in San Francisco and want to help- email me at firstname.lastname@example.org