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Two weeks ago we launched a Kickstarter campaign for a MacBook accessory, and it's off to a strong start:


We got some great press, and we'd like to keep that momentum going with a PPC campaign. I'm just not sure how to leverage the existing press coverage in our ads. I was thinking of designing an ad that included, for example, a quote from the TechCrunch article, and serving it to TC readers.

Any other creative suggestions?

Also, if you're in San Francisco and want to help- email me at cedric@getvoltus.com