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Our company was recently covered in a feature article for a popular industry media outlet. We want to use this coverage to convey more legitimacy to future journalists we contact. Is it bad practice to link the article that was written about us in order to get someone else to write about us? We don't want to appear as if we're "shopping around," or disrespect the journalist who originally covered us in any way.

  • SP

    Steven Pesavento

    over 5 years ago #

    I think this is one of the best ways to get other journalists to write about you. Use one publication to get the next publication and slowly work your way up to bigger audiences.

  • MB

    Morgan Brown

    over 5 years ago #

    I don't think so - I think it can be good social proof when reaching out to other journalists. The thing is, if you include the article in your outreach as validation for your idea/company/etc. then you need to give the journalist you're reaching out to a new angle or story around your business.

    They won't want to cover something that's already been written about, so it's important to let them know you have something new for them beyond what's in the first story.

  • KN

    kamal namdeo

    over 5 years ago #

    nice one !

  • SL

    Stuart Langridge

    over 5 years ago #

    Go for it.

    Goals attained provide the means to pursue greater targets.

  • JB

    Joseph Bentzel

    about 5 years ago #

    Both threads here are right.

    I always incorporate prior write-ups in a 'press kit' bundle as context. Could be full pieces or just clips of headlines and or salient points and their associated links.

    But always give the "journalist" (which is a whole other conversation about what role a given writer actually plays) a unique or proprietary 'hook' or angle on your company--as Morgan recommends.

    Good luck.

  • OK

    Ondrej Kubala

    about 5 years ago #

    This is one of the desired tactics I'd say. It always worked for Audienti where I work. We had ton of leads from featured articles.