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  • AA

    Anuj Adhiya

    over 6 years ago #

    Certainly good for increasing desire to be part of the exclusive clique - Gmail & FB invites worked wonders for them in terms of people clamoring for the service when they launched.

  • CC

    Chris Conrey

    over 6 years ago #

    the answer, as usual, is it depends.
    It can be if you get enough people in who create a sense of exclusivity to the outside world (think Gmail early on with their invite system and "sent from gmail" taglines in emails).
    However if you wall your garden too high, you won't get anyone in.