Context on my question: We’re about to publish our 4th growth study and each time the major growth driver has been word of mouth. We didn’t set out with any agenda to prove anything. We simply wanted to understand the engine of growth. This time we actually surveyed users of the product and 72% said they found out through word of month (vs press, invites, ads…). I’m really curious what people think about this question. I’ll post my thoughts after I hear from a few others.
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