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I did a quick search over GH topics, and the main discussion was "how to find a co-founder with application development skills", meaning that we have the idea but we need somebody to help us build the products. We have the opposite issue. We have the product (not ready yet but pretty close) and we are two co-founders with a vast experience in retail and operation as well as ecommerce and technology. We love our product and we see a tremendous potential on it, but we need a third person with solid marketing and growth hacking skills. A person that can help us develop a strategy on getting the initial traction and help us grow constantly. The question is simple: Where/How to find a person who may have an interest on our product and like to join us ?

  • MT

    martin tonev

    over 5 years ago #

    I found my co-founder here (not an marketing, but ...): http://www.cofounderslab.com/

    • AD

      April Dunford

      over 5 years ago #

      So cool! Thanks for posting that!

      • DD

        Denis Dyli

        over 5 years ago #

        CoFundersLab is very cool platform but they are not many marketer there (at least around Chicago). And the ones who are there, are mostly "old school" marketer, not really Growth Hackers.

    • JK

      Julie Kent

      over 5 years ago #

      I've used CoFoundersLab too with some success. It's hard to find a solid co-founder regardless of skill set that is missing -- I've found it's so much more important that the team works well together on more of an intangible level vs. particular skill.

    • YS

      Yakin Shah

      about 4 years ago #

      I am looking for a technical co-founder. Can you help me? ;)

  • AD

    April Dunford

    over 5 years ago #

    Posting here and over at Inbound would be a start. I'm assuming you want someone in Chicago so I would start with networking around at local startup events. I have never been to a founder dating event but I've heard that there are loads of nontechnical folks at those events.
    Mainly I would just talk to startup people and find out who the good startup marketers are around. In Toronto if you asked a dozen founders who the good sr. startup marketers are, you would hear the same names over and over again.
    Hope that helps.

    • BN

      Babak Niroumand

      over 5 years ago #

      @aprildunford I second the offline approach. I've had a great experience with offline meetups and networking events.

      • DD

        Denis Dyli

        over 5 years ago #

        Well, the problem is that in offline networking most of the time you connect with occupied people. They either are working in their own startup or they work full time in marketing agencies. You should be kind of lucky to find people that are "waiting" for an opportunity. Maybe I am wrong but I haven't been lucky so far!!!

        • BN

          Babak Niroumand

          over 5 years ago #

          @

          • BN

            Babak Niroumand

            over 5 years ago #

            @denisdyli I agree that recruiting is one of the most challenging tasks of an entrepreneur. May I suggest something? maybe you could find a networking hub and ask the manager or a successful person who attends the meetings over there to play matchmaker and introduce you to a potential candidate for your startup.

            Just make sure that you have a very clear description of the right candidate for your startup. Character, skills, personal values and...

  • GG

    Giselle Gonzalez

    over 5 years ago #

    I'd recommend the GrowthHackers job board - https://growthhackers.com/jobs/ and also AngelList - https://angel.co/jobs

    The quality of the talent on AngelList is super high! It's also free to post a listing - so there's nothing much to lose. I've found that it attracts people that are super involved with the tech + startup industries.

  • AA

    Anuj Adhiya

    over 5 years ago #

    Perhaps you could post a position on the jobs board here and on other related communities like inbound.org.
    Can't think of where else you'd get a more concentrated gathering of the kinds of people you're looking for.

  • KR

    Kamil Rextin

    over 5 years ago #

    Marketing skills are harder to measure IMO as compared to coding skills. There's no binary value, somethings will work, others won't. Going to local meet ups would definitely be the right move to start with.

  • TZ

    Tiffany Zhong

    over 5 years ago #

    What's the product? I'd be interested in hearing more.

    • DD

      Denis Dyli

      over 5 years ago #

      Tiffany. Our product is Meatmill. www.meatmill.com. A grill lovers club and a hub for all meat aficionados. In other words: A marketplace of vetted local meat/seafood markets and butcher shops. We will provide same-day home delivery service for our customers as well as guides and "how to" tips. I can provide the full business plan if you are interested. Please contact me on private : denis@meatmill.com

      Thanks

  • DP

    Divyesh P.

    over 5 years ago #

    Hi Denis.

    You got some good suggestions but i would recommend you to read this an awesome article written by @V4Violetta

    http://violetanedkova.com/2015/03/17/how-to-find-a-co-founder/

    As @aprildunford suggested there are lot of start-ups n individuals looking for technical co-founders, you're having opposite problem. You'll find many talented marketers and growth hackers. But find someone who either has understanding about your product or market well.

    Hope this will be very helpful. Good Luck.

  • BH

    Baird Hall

    over 5 years ago #

    Go find a local company that offers a (somewhat) similar service/product. Find a salesperson from their team that is open, successful, and has drive. See what their feedback is. Repeat until you find your match.

  • SD

    Smarter Digital

    over 5 years ago #

    Do you need someone in your city?

  • SM

    Steve Myring

    over 5 years ago #

    Have you done a local Google search for anyone in your area?

  • LM

    LP Marie

    over 5 years ago #

    Excellent question. There is definitely a need for both "types" to find each other. ("Startup-Match.com" anyone?) Not just anyone -- the right fit, someone who gets it. The two "types" can overwhelm each other (see: any Dilbert comic strip) so I would try this: know what you want. if you were to "build" a co-founder, what "specs" would you need him/ her to be able to cover? That list becomes your criteria for the search. ("We need a creative person who has experience marketing in XYZ industry.") Marketing medical tech is different than marketing government tech, but keep requirements loose- marketing folks can adapt. You might just want to consult with an independent marketing agency. You probably already know of someone in your social network who is a marketer -- they are the ones who post a lot. ;-) Have coffee with them, ask hypothetical questions, see who they suggest. Also - follow creatives / groups in Chicago: photographers, writers, graphic artists - usually they are very market-saavy/ know marketers. Finally, try a university -- call the marketing / MBA department, ask to speak to a prof in the marketing side - tell him/ her what you are looking for. They will love a chance to tip their grad students your way. Tweet me @electohio I'll send a link to A creative marketing -type whose been working in Chicago for 20+ years. Best of luck!

  • LM

    LP Marie

    over 5 years ago #

    That Chicago creative contact:
    https://www.linkedin.com/in/patrickphotography
    Hope it helps!

  • MH

    Mark H

    over 5 years ago #

    This is why I love GH. If this was on LinkedIn or the like, you would be swamped by unsolicited applications!

  • KY

    Kalo Yankulov

    about 4 years ago #

    Try to hire/collaborate with someone for a smaller project - like a contract work type of project. See how it goes and if happy with them, ask them to partner with you in your startup.

  • MH

    Med Hedi

    about 4 years ago #

    For sure here at GHs .

  • RF

    Ryan Farley

    about 4 years ago #

    My answer is going to be opposite of what nearly everyone here has said, but it's what the consensus is among most entrepreneurs (and VCs).

    Posting on a job board or going to founder speed dating is a bad idea.

    You should never "find" a cofounder. Co-founders should be someone you've worked with extensively and known for a long time. You're going to go through hell together, so high levels of trust are necessary.

    As for gaining the marketing skills, this stuff isn't really that hard to learn. Early on, you should be recruiting your customers manually more or less, so don't worry about your marketing being superoptimal.

    Once you start scaling, you can hire someone or bring on an agency to give you leverage.

  • YS

    Yakin Shah

    about 4 years ago #

    Hi @denis dyli
    ---but we need a third person with solid marketing and growth hacking skills. A person that can help us develop a strategy on getting the initial traction and help us grow constantly. The question is simple: Where/How to find a person who may have an interest on our product and like to join us ?---

    Can you please skype with me?

  • CZ

    Corey Zeimen

    about 4 years ago #

    The main thing I do not like about being a marketing "cofounder" is the fact that the other person holds the keys to the more valuable part of the equation once the product is already made popular. So you put in most of the work once there is nothing of great value, then once it is, that person can just run off and clone the product with another name, or, change their mind and your out all of you're time. I would do something with someone who had already made a large capital investment already in a decent tangible product in hand that just needs a little more traction, but nothing less. Too much risk.

    I speak from experience and have burned a couple times like this where the other person just decides to get lazy at a point or discouraged when they realize how much work it is to build all the features of the product necessary and here you are selling to make up for their inability to deal with their end of it by having to sell more and more.

  • RK

    Ravi Kikan

    about 4 years ago #

    I think you should try pitching it to 232,000+ startup specialists on LinkedIn too > https://goo.gl/X1VQsM

  • BM

    Brandon Monroe

    over 3 years ago #

    AngelList is how I networked and found my current role as a Marketing co-founder - some great talent there!

  • AD

    Albert David

    about 1 year ago #

    Incredible topic you've mentioned! And, valid thread mentions! Thanks!

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