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Hi everyone,

We are a startup about to launch in about two weeks. We have been gaining subscribers using social media over the past month, however, we are starting to struggle now that we have exhausted all of the Facebook and Linked In groups, Twitter following and forums. Any ideas on how to re-boost would be great?

Website: https://washboxapp.com

  • AL

    Angelo Lirazan

    almost 5 years ago #

    Hi Max! I like this idea a lot. hehe But... I want to remind you of our guidelines here at GrowthHackers. We require that you have a LinkedIn with your profile here on the site. A link to the guidelines have been included:
    http://growthhackers.com/guidelines/

    On-topic, have you thought about any organic approaches? What about colleges? Greek life may be a profitable segment. :) You can work out a sponsorship deal with them so they will promote and gather their members so you can talk to them, get them to download, and get insight all in one meeting. You can talk with the fundraising chairs of clubs (even outside of greek life) to work out something where you can meet and talk to their members for some sort of compensation. It might even be as easy as food. :)

  • DM

    Daniel Marlin

    almost 5 years ago #

    If I were you, I'd take to the streets like @angelolireezy is suggesting. I'd visit universities and apt communities. I always hated having to wait to be able to wash my clothes. It's very frustrating loading up all of your clothes and walking to the laundry room only to find everything is in use. At that moment, I'd subscribe.

    • AL

      Angelo Lirazan

      almost 5 years ago #

      this is even better than what i was proposing, because its free. camp the laundry rooms and just talk to people! although thats soliciting... maybe an hour at one apartment, an hour at another.

      • DM

        Daniel Marlin

        almost 5 years ago #

        The worst that will happen is they ask you to leave. If you're worried about that though, I'd just chat with the mgt there or go after hours.

    • TV

      Tyler Vawser

      almost 5 years ago #

      Hey Max! @marlin is absolutely right. If you hurry, you can probably get a table at a bunch of colleges welcoming freshmen and students back to campus. Usually, gyms and other companies are there, but there's no reason you can't be there. UBER was at the college where I work today offering deals to freshmen.

      Good luck and let us know how it goes!

  • SM

    Stuart McKeown

    almost 5 years ago #

    https://github.com/harrystech/prelaunchr

    Viral referral based prelaunch list, open sourced by Harry's. Give users that refer x friends their first month's laundry free or something :)

  • BM

    Brandon Milford

    almost 5 years ago #

    I like the idea. It's like "Uber for your clothes". I agree with the suggestion from @marlin. I would focus on apartment communities and speak to management. Perhaps you could offer a special rate to their renters and in turn management could help promote it. Perhaps offer "x%" off for 3 months. An additional benefit would be the proximity of your customers. If there are quite a few in the same apartment community that would save a lot of time and money (for gas). If you could work with one apartment community first, establish a great relationship, see what works, what doesn't work, then you'll be able to leverage this success story when speaking with the next apartment community and talk to them about how many people at the other community use the service and love it. From there you could scale it out to other apartment communities and other cities. Not sure if you have any deals/arrangements with area dry cleaners, but as you scale you may be able to negotiate a lower rate as your business grows. Hope this helps!

  • SJ

    Sean Johnson

    almost 5 years ago #

    Giveaways can work very well - we picked up our first 3000ish users for one app this way, for something that cost $400.

    Make sure whatever you're giving away would only be useful to people who are in your target audience - giving away an iPad might sound like a good idea, but you're likely to get a bunch of signups who aren't likely users of your product.

    Leverage a viral mechanism to encourage them to share once they've entered. We used a plugin called WCC Contest Creator when we ran ours a while ago, but @noahkagan has an app that looks a lot more elegant: http://kingsumo.com/apps/giveaways/

  • NH

    Nikita Hertz

    almost 5 years ago #

    Just me or a blatant rip off http://www.getwashio.com/ ?
    Awesome idea, but no need to copy the UI, logo etc....
    Sorry for the off topic.

  • AC

    Alex Cook

    almost 5 years ago #

    Release the product, get all of your early users manually first.

  • MR

    Max Russell

    almost 5 years ago #

    Thanks so much for all your comments. We will certainly be taking to the streets to create a buzz and get some new signups. The idea of approaching the chairman of clubs is brilliant and something we we definitely be doing. As far as social media does are there any tips or tricks that could help us gain more exposure?

    • MP

      Megan Powers

      almost 5 years ago #

      Remember, simply getting likes/followers shouldn't be the goal, but *converting* them once you are live, so they should be quality. I'd say try and cross-promote with another service that makes sense (one that is more established). Do you have GrubHub in London? If I could get a pizza & my washed laundry at the same time? = brilliant! :-D Find another online delivery service that would be used by the same people, but not competing to help you cast a wider net initially via social.

  • AA

    Andrew Allsop

    almost 5 years ago #

    Your concept is very PR-able. Get in touch with local media, you're a young business person about to launch an exciting idea, they'll love it.

  • AA

    Andrew Allsop

    almost 5 years ago #

    Also try posting in sub-reddits for the cities you're launching in, most will follow the format www.reddit.com/r/cityname

    • TB

      Tyler Banfield

      almost 5 years ago #

      And if you're worried about coming off as too self-promotional, you can actually run an ad in the London subreddit for $1.00 CPM

  • DH

    Dave Howe

    almost 5 years ago #

    Love this! It seems like an ideal service for a busy startup founder :)
    As many have suggested, apartment residents could be great early adopters. Try recruiting manually at first, then maybe you could set up a deal with the landlord to offer all new residents their first 1-2 loads free. The land lord wins by having one more incentive to offer his new residents and you win too (as long as enough customer are being retained afterwards)

  • GJ

    Gareth James

    almost 5 years ago #

    Do some high end online PR, something that is likely to get picked up by the Evening standard :)

    Interested to know your business model. Do you outsource the all the cleaning etc or are you doing all that too?

  • CC

    CLAUDE Claude

    over 4 years ago #

    If you're stuck for the moment with the "online", why not trying all the communities as @angelolireezy is saying! Maybe a specific group meet up you can take part?

    good luck for this.

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