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Hey guys, I'm planning to write a blog piece titled "A Day In the Life of an App Marketer/Growth Hacker", I'm planning on compiling all these info and sharing it back out with you guys in a blog post while I learn a whole bunch along the way.

Any of you venerable marketers/growth hackers out there care to share how you spend your day?

  • JS

    Jordan Skole

    over 5 years ago #

    I get into work and check my email, twitter, growthhackers.com and inbound.org, and try and participate in any active discussions. If anything interesting comes across my plate I add it to my marketing trello board.

    Once that's done I switch over to trello and see what I need to tackle for the day. Typically it involves following up with automation projects I launched yesterday and last week to make sure everything is still running smoothly.

    Next I'll dive into my "chores." Recurring issues that have to get done week in and week out. I don't do each chore every day, but I do them at least once a week:

    - SEO Crawl errors for our blog & our main site
    - Queueing up social media posts for the week and participating in conversations/answering questions
    - Check our adwords/paid performance and make adjustments
    - Check our video retargeting and make adjustments
    - Rotate copy/assets on our display & retargeting ads
    - Run Google Analytics reports
    - Check out the health of our content board and add new topics based on identified SEO opportunities

    Once the chores are done I'll switch to content management, and will order content pieces based on which ones I think are the strongest.

    Then I'll dive into editing content and putting the showroom shine on them, drawing custom images, expanding on topics that the author touched on, gently optimizing for SEO, and making sure any examples fit in with our company objectives. I'll then throw those off to be QA-ed a final time before posting them.

    After that I get into the fun part. I'll typically have 1-2 big projects that I am working on, that are more technical. These vary, but are what I would call the "growth hacks." For example getting Google DFP setup to serve our own ads was one project. Another is using Drip's automation feature to move leads around and handle email marketing automation.

    Finally once a project is wrapped I'll do an internal write-up on it so that it continues to operate if I get hit by a bus. Once the internal write-up is complete I'll use that as a guide to write a long-form blog post on what we built, why we built it, and how to replicate it for the marketing community.

    Good luck with your article!

    • JG

      Johnson Goh

      over 5 years ago #

      thanks so much @jordanskole !! really really appreciate it! very very very helpful!

    • TW

      Timothy Wu

      over 5 years ago #

      Great framework here! Really appreciate this advice.

    • JG

      Johnson Goh

      over 5 years ago #

      anything at all on weekends?

      • JS

        Jordan Skole

        over 5 years ago #

        My weekends (and most nights) vary between friends, family, and projects. Most of my projects involve learning new things. Lately that's been node, angular, ionic, firebase and couchdb. I also belong to our local hackerspace so I try and build furniture or zap things on the laser cutter. (If anybody wants me to laser you a cut of your logo choose some acrylic on inventables.com and send me a tweet.)

        One thing I never miss is Sunday afternoon with my family. On any given sunday that varies between 14-22 people, and is my favorite part of my week.

  • MB

    Morgan Brown

    over 5 years ago #

    Here's how I go about my day:

    I have three big goals for the year that I'm working toward. The night before each day, I sit down and write out what is one thing for each goal that I want to accomplish the next day to move toward that goal. FYI, these goals have nothing to do with growth hacking per se, but it is my hack to keep my personal growth moving forward.

    I also have my top growth goals for the projects I am working on. I write down the top two things I need to do that day for each of those growth projects.

    Then I list my 1 big thing I want to tackle for the day—something that gets a 90-120 minute uninterupted block of time.

    Once I do that, I time box out those activities and there's my day. I keep track of miscellaneous stuff and project stuff in Trello and pull from there for my daily priorities.

    I do this all in a simple Google spreadsheet. You can see what that looks like here. https://docs.google.com/spreadsheets/d/1unmRisBvCvJveAfQCx3M3-g5Cmye5i2fLpTrpc_jgHM/edit#gid=1062292944

    • JG

      Johnson Goh

      over 5 years ago #

      nice! cool way to hack personal growth.. would it be convenient to share an example of 'growth goals' and the '1 big thing' so that we can have a clearer picture? :D

      • MB

        Morgan Brown

        over 5 years ago #

        Sure, one of my growth goals this year is to write and publish a book, so every day I have a goal of writing 1,500 words, and then doing some aspect of marketing for the book.

        One big thing could be anything that needs good focus time to accomplish. It could be designing new landing pages, doing a deep analytics audit, rewriting user onboarding email copy, or developing a new affiliate marketing strategy, etc. Just something that is important and needs some focused attention to do well.

        I hope that helps!

  • ND

    Nichole Elizabeth DeMeré

    over 5 years ago #

    My day looks something like this, in this order:
    - Meditation
    - Spend an hour on GHTV
    - Gym / Exercise
    - Spend an hour on GrowthHackers
    - Lunch
    - Client work / interaction & internal/company work
    - Spend an hour reading a book related to my career
    - Engage on Twitter in the background the entire day

  • ND

    Nichole Elizabeth DeMeré

    over 5 years ago #

    This is a great question for @rergo. ; )

  • KK

    Kayla Kozan

    over 5 years ago #

    ahah is anyone else flattered Johnson asked?

  • ME

    Mark Evans

    over 5 years ago #

    Startups with email, and then, to be honest, it's never the same routine. Sometimes, it's writing blog posts, sometimes, it's a meeting about product marketing, and sometime it's doing Website reviews. In other words, a startup marketer does what needs to be done.

  • PG

    Pushkar Gaikwad

    over 5 years ago #

    Johnson, I am building http://www.inboundio.com/ and have worked alone till now with some help from freelancers. I have just taken an office so things are changing in terms of how I work, but this is a typical work action flow (I am writing lot of non work related things too)

    1. Wake up at 9 am and go be there in office at around 10, make sure I have heavy breakfast.
    2. First thing i do is check emails and social media mentions as well as inBoundio, new registrations and analytics stats etc.
    3. I try to switch coding and marketing alternatively throughout the whole day though now i am only focusing on marketing since the product is all finished.

    4. I hang out at lot of marketing forums, GH, Inbound.org, HN, Reddit, Quora as well as all the marketing forums. When I get tired and feel my energy level is going low, I do some casual browsing too like checking cricket/football (soccer) scores, listening to youtube songs (hindi or english) and sometimes browsing victoria's secret new catalogue. https://www.victoriassecret.com/catalogue/ :D There are always perks of working for yourself.

    This alternate switch keeps on keeps on going throughout the whole day. I probably should work in more structured way but right now this is working out for me.

    • JG

      Johnson Goh

      over 5 years ago #

      cool! haha.. love the victoriasecret bit :D
      do you do anything to track your own productivity?

  • JG

    Johnson Goh

    over 5 years ago #

    Great responses! Thanks so much guys!

    @sean , been reading your stuff for a long time. mind to share yours? ;)

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