I typically focus on user acquisition and bringing in traffic, so I haven’t had as much experience with optimizing web pages. I’d like to know specifically what tools you use and what things you look for when doing this.
Is using just Optimizely sufficient? Do you have some sort of mental checklist that you go through to determine what tests should be made and where?
I appreciate all answers, and will gladly respond to everyone’s comments and will clarify anything if needed.