I'm currently looking to increase the number of users that find success with our product. I've been conducting qualitative research through customer interviews, during which I'm asking them what was the "a-ha" moment so that we can redesign the product and front load that moment but haven't been able to reach a conclusion yet. With that in mind and drawing inspiration from presentations about how Facebook and Twitter realised they'd be able to retain users if they hit a certain number of followers/interactions on their apps, I am analysing the first interactions new users have with the product manually (viewing their timeline of events on kissmetrics). When analysing user data to try and uncover the a-ha moment in your product, did you apply any statistical methods/software tools to do this, or did you just plow through the data manually?
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