Morgan Brown did a detailed analysis of Stripes growth that is now available here
The key drivers of Stripes growth that he identified were:
Read the full study here
- Identified a gap in the market between self-hosted payment processing options like Authorize.net and branded third-party processors like PayPal and Google Wallet.
- Built a “developer-first” product that makes it easy for companies and developers to accept payments immediately.
- Created a powerful word-of-mouth growth engine fueled by developer advocacy and relationship growth.