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BookBub is offering discounts on eBooks and is basically Groupon for eBooks. In the first 1.5-2 years the company grew to about 2 million users without any external capital. Bookbub's business model is to charge authors for advertising in their email, but since at the beginning there were not really a lot of users, BookBub had to have a really cheap channel to get them. And since each user is basically not really worth anything directly, because there is no real buying conversion or similar, it would be really interesting to hear your opinion.

  • AI

    Alex iftode

    over 2 years ago #

    As you said, maybe the prices were so low that aspiring authors with few fans signed up in the hopes of reaching more people and making a name for themselves and the site just started picking up steam.
    Another important thing to note is that one of the co-founders is Nicholas Ciarelli and he made a name for himself way before BookBub. A lot of big newspapers talked about him, including The Wall Street Journal so I think it's safe to say that he has a lot of connections. That probably helped getting people on-board too.
    Those are just my thoughts though, I could be completely wrong.

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