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I'm the founder of the first crowdfunding platform in Iran. And here, people don't know anything about crowdfunding or even donation. And we have the famous egg and chicken problem.

I inspired of IceBucket campaign and I think if i can design a similar campaign to raise awareness about crowdfunding and also raise some pledges so we can remove this egg-chicken problem?

What ideas do you have about this? And I'm worried that imitating this campaign would have negetive reaction from people, what do you think?