So, I'm the founder of Sparta (http://spartasales.com
), a SaaS product that helps sales managers drive sales performance via web based sales contests.
Anyway, we've got off to a great start here in our Swedish home market, are nearly at ramen-profitability and are getting great feedback from our customers who are telling us that they receive real ROI from the product.
Today, our primary acquisition channel is outbound sales (phone + email).
I'm starting to think more about content (http://blog.spartasales.com
) and have tested the waters with some initial blog posts, infographics and whitepapers. I believe the content is fairly strong, but I'm really looking for ways for boost the reach and distribution of our content.
Some examples of content:
If anyone has any feedback/ideas/thoughts, I'd love to hear it. Would even consider a small contract for someone to help with overall strategy.
PS. To get a clearer idea of what we do, read about us on TechCrunch here: http://techcrunch.com/2014/07/21/all-your-sales-are-belong-to-us/