So I wrote here a few weeks ago lamenting a drive-by TechCrunch article that dubbed the tool we built "the new worst thing about email." Since then, we've gotten write-ups in Business Insider, Newsweek and the Washington Post, along with several great blogs.
Here's the thing: nothing came close to matching the wave of high-converting traffic driven by that initial hyperbole-laden anti-Rebump rant - even WaPo tweeting out to their 2.6 Million followers.
Is concluding that bad press reaches our target audience more effectively than rave reviews silly? Has anyone else had this experience? Has anyone actually aimed to get more bad press on purpose?
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