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Everyone is familiar with what Dropbox did by putting up a short demo on Hacker News where they simply talked through what the product did while showing it.
There's also other examples of great short explainer videos.

The common thread is that they all talk to what's being shown.

I was wondering whether such videos necessarily need to have a voice over or can a quick 2 -3 minute video without voice over showing a product's key features be as successful (or at all)?

  • AN

    Andy Newbom

    about 6 years ago #

    When I was at Embarke I made this page and the video has zero talking. short and tight, it works really well. converts decently. B2B high dollar sales. http://www.embarke.com/platform/

    • AA

      Anuj Adhiya

      about 6 years ago #

      Thanks for sharing that.
      The video did work pretty well - didn't feel the need to hear anyone talk.

      • AN

        Andy Newbom

        about 6 years ago #

        thanks glad you liked it. we made a few others ina similar way that were more targeted to campaigns and key customers but used the same setup, no voice, few words. etc.

  • AT

    Anuj Tandon

    about 6 years ago #

    When we launched our beta programme for our new tech that targets a relatively smaller market of Apple TV users that have an iPhone/iPod Touch we led with the video. We got 6k beta signups in 5 days. The Apple media picked it up and published it and that helped. http://www.rolomotion.tv/

  • PT

    Paul Tunnicliffe

    about 6 years ago #

    We put a few together for www.loggable.co.uk. One gave an overview to explain what the product does while the others were used for onboarding/setup tutorials.

    They have resulted in a drastically less drop-offs for sign-ups. Still waiting to see if the intro video has any value in attracting lots of new customers but its early days!

    You can see them all here: https://vimeo.com/ggapps/videos

  • EF

    Ercin Filizli

    about 4 years ago #

    Good explainer videos should be able to communicate whatever story has to be told without voiceover. In fact sometimes voiceover overloads your perception or even distracts you when the voiceover and the visuals do not match. Our brain is very good in absorbing visual information. This is a bit, or better millions bits, different with audio. Visual information is processed simultaneously while verbal input is processed in sequence. And verbal information forces you to go the analytic way. Both is absolutely perfect and needed. But to push the emotional button of your clients the creative road is simply the way to success. We have produced hundreds of explainer / demo / motion graphics videos for all kinds of clients. With and without voiceover. Voiceover comes in handy when you don't have much budget and need to substitute missing visuals. Some of our clients used to have very long Powerpoint presentations. After going through a storytelling and creative makeover process they decided to trade some parts of these Powerpoints with explainer videos without voice over. So, yes I've seen some very success full explainer videos without voiceover.
    Challenge for you. Follow the link to our Vimeo channel. There is that 23 seconds short video with German voiceover. My bet - you will understand the subject without understanding German. https://vimeo.com/131436506