I'm resposible for marketing at a good size tech company which, rather befuddlingly (totally not a word), has an incredibly ingrained resistance to collecting data of any kind. I can't get approval to implement any kind of third-party tracking or analytics platform, I can't convince leadership to act on customer feedback when I do manage to collect it, and we have a culture that insists upon doing everything in-house. This means that the stats that I DO have often appear to be totally unreliable or, in many cases, flat out wrong.
Role-wise it's a great career opportunity with a lot of oversight of a huge department but I feel like my hands are completely tied, and I can't see any way to measure whether I've moved the needle or not despite my herculean efforts to do a good job of marketing this product.
Would you up and leave and look at a more junior role elsewhere if that's what it means? Is this a deal breaker, or should I keep at it and focus on less tangible accomplishments? For a growth-minded, analytical marketer it's damn hard.
Appreciate the advice.
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