A recent discussion with Brandon Pindulic inspired these questions.
I've had varied success with giveaways.
I've found that "Conversion rate = desire - friction" plays a role when requesting that users make an action in exchange for a giveaway entry.
Would love everyone's input on the following questions:
- What are some best practices to ensure that giveaways have an impact on KPIs such as CLV rather than a short-term impact on vanity metrics? What are some good case studies that have explored this topic?
- I've observed how HubSpot uses inbound marketing + e-book, etc. giveaways and it's definitely working for them. (One of the representatives told me that they have over a 90% retention rate and I assume these giveaways have a played a role in that.) What are some other companies that are "getting it right"?
- What are your experiences with giveaways, especially in the realm of growth hacking and / or gamification?