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Ask GH: Does your growth/marketing team use Slack as part of your growth hacking process and if so, how do you use it?
I'm finding Slack increasingly valuable for our growth hacking efforts and I'm curious if/how others are using it to coordinate growth efforts.
I just started using Slack in the agency environment. I love it. One channel we created that shouldn't be ignored is a #winning channel where we recognize people and outstanding results. Great to see people sharing whose doing what so you can dive in and have a better look.
Love the idea of a #winning channel! Definitely going to steal that @bellastone :)
Very cool. Agree with Morgan, love the #winning channel. Was it inspired by Charlie?
Haha our founder @devbasu came up with it. You'd have to ask him. ;)
Coming up with the #winning channel was a joint-idea for @bellastone and I. We've all reduced internal email by at least 70% or more, which was precisely the point of using Slack. The next step is to start coding Slack bots to funnel all notifications (machine generated email) into a #notifications channel, and then make it smart so that high priority notifications (eg: client's site is down, conversion tracking went dead) get @mentioned to the right person on our team.
I own growth in our remote team, and this is how we use Slack:
- customer success notifications (support, consultation, etc.) get fed into Slack via Intercom (it's super quick to reply, and means you don't need your CRM software open all day)
- we share growth articles in our #growth channel
- we asynchronously communicate and co-ordinate our hacks via direct messages (like I said, we're a remote team)
- when we work on growth hacks, any updates in our work get fed into Slack via own tool (Blossom.io)
Guess I'll get it started explaining how we're using Slack in our growth efforts:
- share relevant growth articles across the team and explaining how it is relevant ie "we should be exploring XYZ for growth opps"...
- copying screenshots from analytics (feedback loop on experiments, issues we should try to fix, etc)
- integrating our internal tool for tracking experiment ideas to notify team of new experiment ideas, comments about each idea...
- General discussion about ways to grow and challenges with growth
Most of this is in dedicated growth channels for each product, but there is a lot of 1:1 communication about things too.
Personally I'm really impressed how game changing Slack has become for us.
We're doing a lot of the same. Examples from the past week...much of it on a dedicated channel for my team.
- shared links to @justinmares free email course, other articles (most from GH)
- talked with team about going to ConversionXL event in March (who's going?)
- sharing test data and creative.
- images of the occasional old-school Ogilvy ad for inspiration
We have a distributed team and use Slack heavily throughout the day - it's our main point of communication. Sharing articles, screenshots, integrating with github/pivotal/twitter, and of course the odd joke or two to lighten the mood.
I feel like being able to lighten the mood and have fun with Slack is essential. Being able to be productive yet throw jokes around at times creates a nice balance.
I don't currently use Slack but I'm always up for trying new communication tools.
Unfortunately, my clients mostly use Gmail/Hangouts as their main form of communications. This is due to the need to contact their clients externally. I'm taking it that Slack would be out of the question for external communications (correct me if I'm wrong as I've never used it)? Does it integrate with email (I didn't see it in the integrations) ?
It appears to be more useful for internal communications. Anyone have feedback on how they are using slack to manage communications in larger projects? E.g. a large content marketing team or company wide projects. I can see that it integrates with Trello.
I'm visualising a lot of copying and pasting from different tools...
I've found great success in using a project management tool such as Trello or Redbooth. I usually make this tool the main source for communication for project related communications as we are working from there.
The Slack website fails to provide real life examples of how people are actually using it so it's hard to decide whether to roll-out something across a company.
Any tips on how to go about integrating a project management tool and Slack? Is it worth it?
The reason Slack has taken off is its ease of integration with just about anything you can think of. We still use Gmail and Hangouts (Hangouts works seamlessly with Slack btw) but our email use has dropped to a bare minimum.
Clients don't have to use Slack (although its stupidly easy to setup and start using immediately and we are educating our clients in using it) as its just as effective as a portal for all your existing systems.
Seriously, Slack has revolutionised our business. Try it as soon as you can.
Thanks mate - that was really helpful. I'm looking forward to trialing Slack at the next possible opportunity.
I remember @gijs was exploring internal vs. external opportunities with Slack ?
That's correct. We just launched a service that allows you to chat with your visitors (like zopim, olark,..) just by using slack. It's called chatline.io, accepting registrations
We have all of our internal logging piped into the slack growth channel - this includes new accounts, people finishing/skipping our in-app onboarding, billing stuff from stripe, and a couple of other things - they all send automated notifications to slack. When we get a burst of activity, I'll usually put some follow up with analytics info. This log is also great for validating potential high-volume customers and whatnot.
Another cool use, not particularly growth related, is for tracking new feature adoption. Sometimes when we add a new feature, we'll set up triggers to ping a slack channel about it - it's very validating.
We also send all social mentions to a slack channel so we can talk about how to respond when necessary.
There's a ton of really cool stuff you can pipe into slack through zapier too (https://zapier.com/app/explore?services=App6830API) that are pretty cool - rss feeds, subreddit monitoring, etc.
In the last few weeks we setup a crazy Slack environment. We use Zapier to push data from Hubspot, Intercom and Salesforce to difference channels. It is really working well, the in app document preview is also a big benefit over Skype's way of handeling files.
We use it for 4 months now, it beats other tools and keeps our remote team connected and focused. I love that it allows everyone in the team to get a non-intrusive overview of what's happening in the various parts of the company. When you're working remote it's easy to get the impression that nothing is happening, but with Slack you see that things are moving everywhere, which is motivating.
A few of our channels are #development (connected to our GitHub with development updates), #tickets (connected to Zendesk, notifying when new tickets come in), #sales (notifying when new customers come in > gives a great boost to the team), #fun (where we post random funny things), and #chats (connected to our own software Userlike, notifying when a chat starts on our site).
We have a channel dedicated to #feedback. Anything that goes in there requires feedback from the whole team. Especially valuable for things like catching errors when writing quick email messages.
Naturally, we don't use slack, we use our own tool - dapulse.
The Growth is built-in. Because it's a tool that is a management method, what @bellastone described as the winning channel, for us is the entire system. I'll explain in short two aspects of this:
1. dapulse is a transparent tool with clear ownership. So everyone always gains recognition. Founder and CEO of Wix -- now a 1$B company -- described in an interview how with dapulse, even at 600 employees, he comes up to employees in company parties to discuss what they're working on. And how surprised and psyched they are that he knows who they are and what they do. dapulse, he says, enables that for him.
2. We ourselves, as well as our customers, put both our high level goals as well as our roadmap in one place in daspulse for everyone to see. This keeps everyone motivated and effortlessly in sync. We push together in complete collaboration as part of one effort. When people visit us, it blows their mind how motivated we are.
For me, Slack is a cool chat app. But if you're a real player wanting to take over the world, you can't afford to use anything but dapulse.
We use Slack across a 12-person team, we have a channel dedicated to Marketing where I share AB test results, new pages we're launching, marketing success, etc with the aim of getting feedback from across the team (and helping all buy in to what we're doing). The feedback is really good - not everyone can jump on but ~25% of team respond each time.
We share data on signups in a dedicate channel, which indirectly leads to a more immediate (vs historical) understanding of who is signing up, where they're from and what package they sign up to. Helps shape content, marketing and onboarding priorities.
Finally we have a Design channel, where we share mock-ups and get feedback. As we're all busy and naturally silo'd by our specialisms Slack's chat style (vs sharing designs by email) has been great on getting wider, deeper feedback - some gold come from this.
We use Trello as a project management tool, (and love it) but unfortunately their in-app alerts aren't great and we all filter the email notifications. We've integrated our Slack account with Trello and created a #tasks channel to get notification alerts pushed into slack when a new card is created or completed. It's helped greatly with productivity and it allows everyone on the team to see when a task has been completed.
How do you find Trello integration? We've been meaning to do it but it looks like you have to do each board separately. Is that right or can we do a group integration?
It's really good. I don't like Trello as a product but when combined with Slack it works really well.
Would you like Slack to have its own PM features so you could have it all in one place ?
@firefriendly you do have to add each board, but integrate the board to the appropriate channel to keep everyone in the loop. For marketing, I connect the marketing channel to the marketing product board. It helps my team know what's happening without having to check Trello.
We started using Slack in our company and realized fast the great value of channels. After creating dedicated updates channels for each subject we opened new channels for integration with our servers, this way we get updates for specific issues (e.g. errors, commits, usage). This was a big change for us, communication became much faster and accurate.
Slack is a powerful tool, especially with their integrations.
I wrote a blog post a few months ago about how we use Slack at work https://www.linkedin.com/pulse/20140817235700-31338918-how-one-tool-can-change-the-way-you-communicate-at-work?trk=mp-reader-card
We use slack at our startup. It's great for departmental group chats and notifications from other platforms. But we also like having a "housekeeping" channel where everyone can make suggestions on the decor, snacks, etc and make the office feel like their own.
Aside from internally, I've used Slack as a medium for nurturing influencer relationships. We created a sort of VIP slack team for our close group of influencers to share resources, network with each other, and provide value. Less brand-focused and more about deepening relationships that in the end will help grow the brand.
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