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Ask GH: Do you see yourself making a habit of coming to GrowthHackers.com? If so, why?
This question is a follow up to this article on the importance of a product becoming a habit: http://www.growthhackers.com/are-companies-too-obsessed-with-growth-how-to-measure-habits/
I already do. HN AND GH are my two stops every morning. There's a lot of useful, actionable, content on GH. I disagree with Anthony, I don't have the time to flip through my Twitter stream. I need better curated content, and GH and HN do the trick for me.
Direct communication with renowned experts.
I assume that's a yes :-)
Hahaha, I have secret plans to abandon ship.
Does GH allow you to send direct message or private message to other users? I haven't been able to locate this feature. I hope I'm accidentally overlooking something or that GH intends to add this feature in the near future. It's a 'must have' in my book.
Hey Ben, we'll be adding Pokes soon :-)
Not to my knowledge. I was referring to "Ask GH" and the article comment system. But I agree.
I added this feature request tot the spreadsheet here: http://www.growthhackers.com/growthhackers-com-feature-suggestions/
GH.com could become a regular stop if solid discussion continues to take place on the submissions. Twitter does a pretty good job delivering good content to my stream. For me, the discussion is the value add for GH.com.
Thanks Anthony. That's really good feedback!
seconded. The content is good, but the conversation keeps me coming back.
Completely biased of course but if I was to remove myself from bias for a second, I think a lot of enjoyment that I get from the site comes from the community's own engagement. Their submitting of great content and taking time to discuss the content - asking great questions and not being afraid to express their opinions. We get to push each other and make each other better. The potential of the website is directly affected by the efforts put in by the community.
-Submitting quality content
-Upvoting good content
-Providing quality summaries for posts you submit
-Keeping self-promotion to a minimum
-Asking great questions
-Adding great discussion
Im on the bench with how i feel. I think as a community of Growth Hackers many of us are already extremely well read. There is an abundance of very good content already out there from kissmetrics Moz Hacker News and other blogs that i just don't get the value. What would be really cool to me is getting insight to other users projects and case studies. Like it would be cool to me to help Growth Hackers or qualaroo or any other growth hacker increase their conversions. Members should be able to list their projects and get real insights on how to improve their campaigns. Real time collaborative case studies in which we REALLY learn from each others projects.
Something akin to http://open.bufferapp.com
I’d love that as well. Great idea Jason.
Maybe we could even make an informal group or another tab where we can collaborate and you have to spend “points” for questions, in which you are credited points for good answers.
Now I’m sure that’s not practical and goes way beyond the premise of the site, but it’s a thought
I think there's value in that growth-related content is hand picked from those sites. Not all of the content that they release is about growth. And this site could still serve as a great "catch all" community-based platform as more blogs become strictly about that topic. (It just isn't as fun or inspiring to scroll through RSS feeds.) It will be even better at that point because the relevance and quality of content will have improved. Even though "growth hacking" may be considered a buzz phrase, it still hasn't caught on to the point that content offerings have caught up with this site. I hope my POV makes sense, I wasn't sure how else to phrase it.
Also, I like the ideas you contributed about projects.
Finding quality content and curating it isn't really a pain point for me. I would bet that it's the same for most "career growth hackers".
Im at the point where i just want to help my friends or fellow growth hackers with their projects and they help me with mine.
I feel theres so much fragmentation of what we study on a daily basis i sometimes get tired of all the content.
This is why i enjoy growthhacker.tv. I get to watch 1 or 2 videos per day MAX and really digest and sleep on the advice given.
As for this case I want to be able to think about only a few projects per week max. Of course my own but also maybe i'm trying to help a fellow growth hacker with a problem or project he or she may be working on.
Real life case studies.
Real life value.
Builds a real community of growth hackers helping each other
"This week im working on"
1. My project
2. Nicholes Project: You are trying to increase conversions at your site
3: John Does project: Hes trying to increase traffic for his blog
Maybe i can provide some "quality curated content" to help you out. Or show you a case study i did that applies to your situation. Or keep tuned in to what you are testing for the week.
Im flowing here.... but this would just make my day.
These are all really great points. I like where you're going here.
There's a big time need for this Jason. The topic is sensitive though since most folks don't want to share their failures or even bring up the fact that they are not doing very well (I'm just telling you what I struggle with). Additionally, there are so many people who really don't care to mentor or help anyone out but DO want to sell a product that they own.
GH has the ability to help out folks who are struggling with issues that they really don't know how to overcome AND don't have the cash to hire 'experts'.
I appreciate your heart in this too bro, many thanks that you have a desire to help, I can't thank you enough.
Im leaning more to the "Company Focus" area of the site where the companies are projects of fellow growth hackers. Interesting projects get voted up. Non interesting projects get no love by the community. Do that. I dont think it exists...
It depends... some days I come here and there's nothing really happening and a bunch of blogspam with a couple upvotes, but some days there's some really cool stuff. I almost question if there's enough quality content out there to warrant growthhackers.com (the "industry" is quite niche, after all), but I'm hoping there's a lot of stuff I haven't found yet.
I've noticed a high variability in content quality too. When there are slow days from the content side, it does seems that the overly self-promotional content gets the driver's seat.
What I wonder is how many people come on those slow days and then never come back. I'd bet money that there's a correlation between home page content quality and likelihood to return to the site.
Nice idea Morgan, that would be a great test to run. I suppose 'quality' is a very subjective measure, but if there was a better method for spotting blogspam or overly self-promotional material, admins here could do a better job of removing it from the feed. Generally this seems to be a quality over quantity issue.
Perhaps the best filter for crap content already exists though--Upvoting! There aren't enough upvotes on posts as it is. If everyone made a point of upvoting the good stuff, blogspam would be forever banished to the 'Latest' section, and never make it to the Trending page.
I agree that upvoting is the lever, but because of the algorithm and pagination, an item with only one vote can often be on the home page, same with two votes.
Once a certain number of those overrun the home page, there is little incentive to upvote, because people won't go past page one, and won't want to upvote anything.
Someone mentioned making it easier or improving the upvote in one of these comments, I wonder if there is a way to improve this, for example, if someone submits a duplicate URL, can that be counted as an upvote instead of just being removed as a duplicate?
As someone who's submitted two duplicate URLs, I like that idea. Also, it would be really nice if the URL submission field could detect duplicates - I used the search box for both submissions and nothing came up.
As for quality, why isn't there a downvote button? Perhaps to maintain a more positive community?
If there's going to be a downvote button, I don't believe people should only be allowed to do that without also providing a reason - in their own words - for doing so.
If that reason isn't deemed to be good enough (by whoever/through whatever mechanism), the original vote count should be restorable.
Downvoting without context is not useful (whether it's open to abuse is a separate concern) because what is deemed to be "good" or "not so good" is just too subjective.
On HN only superusers (users with high karma) have access to the downvote button.
Only way to know is test it
"...some days I come here and there’s nothing really happening and a bunch of blogspam with a couple upvotes..."
Is that an occurrence that you've mostly noticed on the weekend or also during the weekdays?
Ive noticed weekends are slow.
But I see spam throughout the week.
what counts as spam to you?
although I won't comment as to what is or is not spam, i will say the following signals are indications of possible spam. its really on a case by case basis:
- poster has zero or very little other submissions/comments
- poster is also the author of the content that is submitted
- the article is irrelevant, outdated, or a repeat of something we already 'know'
- the article is duplicative of something already posted
again, these are not definitive but instead, one must look at a totality of the circumstances before flagging something as spam.
I haven't kept track, but I don't think I check GH much during the weekends.
I was looking to fight low-quality articles by counter-submitting some better ones, but I ran into a few issues like getting submissions terminally stuck in a "this might be a duplicate" queue (nothing came up in search).
The site is clearly already hitting a need already, so hopefully ongoing development will smooth that out along with any other rough edges (unfriendly scroll bar behavior, lack of post editing...).
Replying since I can't edit:
Turn off Bitly & other link wrappers on article submissions.
It's great that it shows the article domain so I can learn whether or not a given domain is likely to map to a worthwhile article. This helps mitigate the impact of low-quality submissions.
Turning around and then allowing link wrappers completely defeats that UX.
Yes. It already is a habit. I'm doing so to stay on top of what other people are working on and to continually learn and improve my skillset!
It's already a habit - its one of my first 2 stops of the day because I'm constantly learning.
As someone who is not an expert on anything in this sphere, this is such an awesome, dedicated resource (content & people) .
It's saved me so much time & stopped me from making some bad/uninformed decisions that would have landed up being extremely costly down the road.
I'm going to go out on a limb and say that GH will have significantly increased the odds of my startup succeeding when we launch.
On another note, it's been great to (continually) build new connections with people who are passionate about this stuff. A lot of it may be following each other on twitter or connecting on linkedin for now. But I think these are just foundations for (at least some) connections to blossom into something else. Without GH the likelihood of any of this occurring (for me) is near zero.
Yes. I think the site will continue to grow and it's a great chance to get in early on an influential community. What will really keep me coming back, though, is content and discussions that will challenge me to be better.
While Growth Hacking may be a controversial term in the US tech scene, I've seen it embraced without question in SE Asia (my home base) to the point that I get a lot more positive reactions calling myself a growth consultant than a marketing consultant.
Also, besides inbound.org, I'm not sure what other site I could use for pure, cutting edge marketing discussions.
I found inbound to have way less discussion
I'm a huge fan of the site and the community it has provided in learning about growth hacking.
I will say I wish there was a deeper pagination. There are days where I just don't get the time to check the site. I believe the pagination stops around page 6~. I'm totally a user who will just keep reading and catch up to where I left off even if its 10+ pages deep.
My other suggestion that I'd recommend that probably would get me a bit more engaged is being able to give a place to spark conversation. I totally love the new summaries for articles but what usually happens when I read an article I have some insights or comments about what is mentioned in the article. Having an area to spark a deeper conversion about the topic would be nice. Ideally that's what the comment area is for but why not have a sub headliner sparking a discussion when sharing the article? Just an idea.
There's something to this; when I use reddit I can look at the "top" posts for any period of time (day/week/month/year/all-time). That would completely change the value of GH.
Agreed. Could help address the downtime issue.
Totally love that. It'd be nice to be able to see 'top' (highest upvoted) post for each individual topic as well.
I just realized you can go past 6 pages. You just need to modify the URL. The view more article links disappears once you hit page/6/
I just realized this too :)
We will make adjustments to allow for further pagination.
Features that will get me to come to GH more often, in order of importance:
- private message or direct message (b/c checking a personal message turns into a habit like checking email)
- better upvoting system so that when I do arrive, I see quality content immediately without having to read through irrelevant or spam articles
- profile score, leaderboard, or point system... because as soon as I take 'ownership' in an online profile, I tend to login more often.
Can i turn off email notifications on a per-post basis?
WOW... I just received 10 emails in less than 180 seconds because of this GH discussion.
Turning off email notifications on a per post basis is a MUST HAVE.
Otherwise, users will turn off notifications completely and there's no going back after that.
Yes, I completely agree. I turned off email notifications after posting in a popular thread last week, and I'm really missing the relevant notifications.
That should really be prevented by a batching / throttling ruleset.
I have notifications off, for much the same reason.
Unfortunately not at the moment; it's something we will be releasing though. For now it's either all or nothing, and the switch is in the Account Notifications section.
GH has become a daily stop for me. The great content originally caught my eye, but the discussions are what keep me coming back.
As the community continues to grow, I think there will be less variability in quality content and even better discussions.
I come here daily, I work on projects constantly and having a community built around the idea of growing my audience allows me to get insight into how to better serve my users and myself.
Since the better my applications do, the more I earn and therefore the more time/money I can put back into the applications.
A few things...
1) As is mentioned a lot on this thread, is "discussion." I think this is huge, as many of the smart minds behind GH and other marketers are actively providing golden nuggets on top of the blog posts themselves. This is what separates it from Inbound.org and similar sites IMO.
2) To mitigate the "spam" or less quality posts, it would be great to be able to follow others, and be recommended posts they submitted, upvoted, commented on, similar to Quora. I know Quora raised $70mm+ solely for a Q&A platform, but that would be great. And bring more eyeballs to the better posts.
Yes. It's my new home page. The quality of content and discussion here is solid (it's a function of the quality of people).
Often enough - but I find the content quality quite variable.
As a background note: I keep a google alert for the term "growth hacking" - and the content there seems to be very variable as well because the term is trendy. I'm not finding tons of killer content in general about the subject.
I've created a Twitter list with several GH community members in it. I find I'm returning to the site to view content and discussions that get promoted there. I'll flip over to the trending page at least once a day, but my trusty Twitter list has been most effective at keeping me engaged on a daily basis. Since monitoring my feeds from a central dashboard is a regular part of my day, I need GH to fit into that routine somehow.
Yep, been coming here regularly now since it first launched. There's always awesome content on here. The only downside is that there's almost too much good marketing advice which is difficult when I'm in the product development stage :)
It is a habit also for me already. "As the community continues to grow, I think there will be less variability in quality content and even better discussions." I was wondering if we could somehow help the community to grow. In the edn, we're growth hackers ;) Here's the idea: it's quite common to put "discuss on Hacker News" link instead of normal comments on your blog... maybe we can start something similar, but with "discuss on GrowthHackers.com"?
Yes, it's actually surprisingly useful and not spammy. Like a Quora just for growth hacking matters
It's already a habit for me, too. I particularly enjoy the discussions because people add further reading and suggest really good methods to further elaborate on the topic. It's like a connect-the-dots kind of a thing for me, and I love it!
I've come once in a week, with my email newsletter. I like it a lot. Good content.
I am definitely a regular, but I have to agree with Austen that some days the content quality is really low. My dedication to returning directly correlates to my assessment of the likelihood that I'll learn something amazing.
GrowthHackers.com seems to always be seeded with interesting and relevant articles, with engaging and insightful conversations around each topic.
The main reason I like it, in addition to the fact that many smart and qualified growth experts frequent the discussions, is because it’s still a small community. A good post will trend for a day or so, which means I won’t have to rummage through junk and miss out on the good stuff.
It’ll be interesting to see how things develop as the community grows, but as long as there continues to be a strong editorial process, I believe it will continue to be a great resource, even if the experts eventually become diluted, which I cannot complain about that since I am no expert myself.
As for now and the foreseeable future, it’s a go-to resource for me.
I need mobile app to really hit it. I use a HN android client multiple times a day. I rarely visit the main site.
It already is in my regular rotation of sites to stop and participate in.
What keeps me hanging around the site are the In-Depth Company Focus Articles. Keep em comin!
Otherwise the articles are very hit and miss (self-promotion, old hacks) and not much discussion goes on.
GH is a great resource, though I am more of a reader than a commenter. Although a lot of people don't like it when others put their own content up, if the quality is good, I don't see why not. If it's terrible, it won't get votes. Anything that helps me learn more about growth hacking gets a thumbs up from me.
I completely agree Andrea. Sharing is always a bit self promotional. But if someone is transparent about how they are approaching a challenge and provide real useful numbers about the result of their attempted solution, I think it contributes to the learning of all. If someone is just pontificating all the time, then they likely aren't going to get the votes.
My main goal (now listed in guidelines) is that if you are going to push your own content all the time, this probably isn't the community for you. But if you contribute other interesting articles you find, comment on some and occasionally share your own stuff, then this is a great platform for being part of the conversation.
It's on my AM news crawl in a sort of trial position. No one mentioned yet but the little profile pictures that show how many people are discussing an article are immediately indicative of something interesting so I use them to quickly identify discussions to click through to (e.g. this one).
GH will become a regular stop for me as well. I'm loving the site! :)
Seems my behavior is changing somewhat. Im coming here often and using SEARCH to find high quality articles.
Yes. A lot of experienced people here, and very good info.
Yes, once-a-day or every-other-day. Super important resource for founders.
There's been a lot of sites like this I've tried to join but it just didn't stick - I'd have to say mostly it's because of the content. It's finally directed at the types of things I'm interesting in learning more about. Conversion Rate Optimization and persuasion being some of them. Also LOVE the company focus.
Yes, to promote and find good information on marketing.
I've been coming here a while now reading all the articles it will/would take a long time to get through all the great content, I am learning a lot though each time theirs a new concept being talked about I don't understand I go research it until this new (to me) GrowthHacking concept makes sense to me.
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