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Ask GH: Can your users be your growth hackers?
E.g. Would you call some admins of Facebook Pages growth hackers since they use metrics, marketing tactics and creativity to grow their Facebook-communities?
Great question @wonwon77! In cases such as Facebook page admins, and more recently, Facebook Rooms creators sharing QR codes, I think users act as agents of virality for the product. At the end of the day, I think the real 'growth hack' is the feature or app that almost requires users to self-distribute.
This is matter of definition. This clearly demonstrates some viral marketing.
Defining members of your community as growthhackers for your product sounds weird. They are obviously great ambassadors. But they do not fight for a long-term growth. They are just here for the opportunity. Professionals who worked on MySpace left without any loyalty to conquer Facebook users.
A growthhacker looks for more than just acquiring new users. Facebook Pages admins do not want to help Facebook to get new users. Actually most of them use Facebook as a way to redirect Facebook users on their own websites.
Let me know what you think of this view. I would be glad to get your opinion.
Love this question, the answer is absolutely - users can get extremely creative, in ways you'll never imagine.
If the right mechanics are in place then users will absolutely take advantage of them, if the incentive is strong enough. Good example of this is the ability to create Facebook groups & just join your entire friends list automatically. Or if you ever had friends in the event marketing space, they've been using Facebok events for many years to promote their gigs (since the virality factor increases their attendees without much work on their part).
Users love numbers that give them a sense of worth. Why do you think Pagerank or the number of Facebook Likes you have has been such a point of focus for so many years?
Breaking the Rules
If it's meant to be broken or can be broken in some way or shape then people will figure it out. For example, on our free plan we limit access to email addresses - it didn't take long for someone to figure out a way around it (which we then patched).
People will also use your product in ways that you had never intended. I was amazed by one of our customers who created 500+ campaigns, one for each sorority they had recruited - they then created a mechanic that made each sorority fight against each other for the most reach on their campaign. All for a $100 gift card. I reckon that particular campaign reached close to 500k actions (it also really helped up tune our fraud detection filters).
I thought those are already called evangelists? People who love your product so much that they can't help but spread your product through word of mouth and actively sell your product on your behalf?
Users have been our growth hackers at TribeBoost as nearly 65% of our business is repeat business.
They also do a fair bit of referrals also, but it is the repeat business that is huge.
The take away for me is do great things for your clients and this will certainly impact your growth.
We do not do anything special, we just work hard to give our clients a great return on their investment and take customer service very seriously.
If a web properties users were ever going to be their growth hackers, this would probably be the community where that would happen. Hope we can figure it out. Anyone have ideas for making it happen?
BTW, welcome to the GH community @wonwon77 !
Thanks @sean! I first heard of "growth hacking" at a Dropbox session at SXSW13 and been trying to learn more by reading articles and growth studies shared in this community. Such a great place to learn! Thank you!
Awesome, we've been accepted for a GH panel at the next SXSW.
Great news!! See y'all there! :)
Give them a reason to share with a referral program that is easy to use.
Empower them to be an advocate for your product by making them "ambassadors" - give them special privileges and incent them along the way.
You can create an ambassador program for this and people will be begging to get in.
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