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Our sign up rate is at a good level but I suspect our retention rates could be greatly improved. I enjoy the posts on useronboard.com (especially this one as its fairly relevant to our site http://www.useronboard.com/how-netflix-onboards-new-users/). What are your 'must-haves' during onboarding? What is the bare-minimum that should be offered to the user during this process. The site in question is www.soundshelter.net if you were interested in offering feedback. Cheers Si

  • AA

    Anuj Adhiya

    over 5 years ago #

    Not sure this is necessarily the answer you're looking for but at the bare minimum (and likely, only thing, they should be offered is the shortest path to realizing the value to them for using your product/service - Everything follows from there.

    To do that you first need to know what that (measurable) thing is, that will wow them and give them that aha moment (you may already have some data on this)
    Once you know that - map your user flow against the user seeing/doing tha thing and see how you can optimize that process.
    Everything else is just tactical from that point on.

    Specifically on your site, there's an overwhelming number of options to look at in terms of music.I hadn't heard of most of the artists featured either.

    To me the aha moment would be discovering someone like who I already know and love
    Which means the first step should be me being able to tell you (which I currently cannot do) who my favorites are.

    Let me type or pick from a list or genre or something like that - not from a default list that you've chosen that I have to scroll through to find my favorites to recommend.

    That should then automatically give me 1-3 recommendations - and that should be that.
    If I listen and like the reccomendations, I will sign up (activated) and likely come back.

    If you evaluate your current flow, it's way longer for me to reach that aha moment

    Perhaps looking at the onboarding flows of the likes of Pandora or Spotify as well may hold other ideas for you

  • AS

    Amit Sonawane

    over 5 years ago #

    1. What is your product's value proposition for me
    2. What is my aha moment?
    3. How often do you deliver to me on that aha moment?
    4. Something along the lines of why I should tell me friends/followers about this product... not sure if there's a better way to phrase/implement this one.

  • SP

    Samuel Petit

    over 5 years ago #

    I just tried your website.

    1) At first I was enthusiastic. The homepage copywriting is compelling and I was really "Ready to find [my] new favourite record".

    2) I wanted to sign up with Twitter, but I couldn't: I had to chose between Facebook and Email. Ok. Not great but I made an effort.

    3) Then came the real onboarding. Honestly that was a huge disappointment. I scrolled dozen of albums but couldn't find a single one I liked.

    4) I left without listening a single song. I don't know If Soundshelter works well or not. It was too hard to try.

    Hope that helps.

  • JN

    Jackson Noel

    over 5 years ago #

    Good question.

    One of the challenges of user onboarding is it's where your user's desires and your product's value proposition truly collide. This makes it difficult to point to 'must-haves' across onboarding flows for different types of products, as might be possible with something like landing page design. There's no one-size-fits-all onboarding.

    But, with that said - and building off of @anujadhiya's comment - there's an important strategy for your situation: personalization. For content-related products like yours, the value a user gets is far more dependent on the preferences of that user than the features of the product. When this is the case, it’s important to personalize a user’s onboarding experience to ensure she quickly finds exactly what she values most.

    Sounds like you've already taken a look at Netflix's onboarding. It has a good example of personalization when the user is asked to pick some of her favorite films from a list. But why not do that even sooner? Netflix has a strong brand and public recognition, so it's okay for them to bury the personalization step behind a credit card wall. But I'd encourage you to start the personalization as early as possible (perhaps even before the user listens to/recommends their first record).

    Is it possible to login with SoundCloud/Spotify/etc. to automatically find the user's listening history? That could be the quickest path to a curated experience.

    Here are some other examples of personalization steps in onboarding:

    Twitter1: https://www.dropbox.com/s/1d9n8tq3ye9corl/twitter1.png?dl=0
    Twitter2: https://www.dropbox.com/s/vrm7d2gkijxu3c8/twitter2.png?dl=0
    Quora: https://www.dropbox.com/s/il52vbnh0bmobk8/quora.png?dl=0
    Spotify: https://www.dropbox.com/s/d84wbla1ru99hvq/spotify.png?dl=0
    (note: this is my own mockup on how spotify could incorporate personalization into its iPad onboarding flow. as of a couple of months ago, Spotify doesn't personalize the user experience during signup).
    Pinterest: https://www.dropbox.com/s/hnqob8apdt9i00w/pinterest.png?dl=0

    Hope this is helpful!

  • SS

    Sabina Storsjö

    over 4 years ago #

    The question might be asked about ta year ago but the topic is more up-to-date than ever. Especially when it comes to on-boarding for apps.

    The must-have for the on boarding on an app is mobile deep linking and deferred deep linking.

    Let's send you send out a newsletter and promote a new feature in your app. With mobile deep linking you are able to send the users that click on the link in your newsletter directly into the feature within your app.

    If the recipient of your newsletter doesn't have your app installed yet the user gets directed into the app store and with deferred deep linking (or post-install deep linking) you can send the users that had to go via the app store to download your app directly into the feature they were interested in your newsletter.

    • SS

      Sabina Storsjö

      over 4 years ago #

      And if i may add some shameless self-promotion to this; with Shortcut's (shortcut.sc) smart links both mobile deep linking and deferred deep linking is made really easy. ;)