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Hey guys, Would love to learn CRO. I know there are tons of free guides out there and I know some about it, but it may be time to go through a course (unless you guys can recommend a definitive guide). I'm an avid reader of ConversionXL; it's where I first got exposed to CRO. Thanks @peeplaja . Any suggestions? I would also love a "playground" where I could practice the whole thing from beginning to end. Maybe a simulation or something.

  • MB

    Morgan Brown

    about 5 years ago #

    I would add in that Qualaroo's CRO Guide is a good place to start too: http://www.qualaroo.com/beginners-guide-to-cro/

    I also took the CRO course on Market Motive and it was really valuable: http:/www.marketmotive.com

    @bellastone probably has some good ideas as well!

  • KD

    Karolis Dzeja

    about 5 years ago #

    A simulator would be an interesting idea because one of the requirements is having a lot of traffic to test on which not all people have access to.

    Without working with real traffic than has an effect on revenue, you can't get the full experience of CRO.

  • AL

    Austin Lilley

    about 5 years ago #

    If you're wanting hands on experience, start making connections. See where you can dive in and help out for free to get exposure, seek out entry level CRO freelancer gigs, and go from there.

    Another way that is fun to practice (and could lead to freelance or offers) is to write up experiment ideas for small - medium brands, and just send them to a C level. I helped a friend do this for a few companies and it worked out well for him.

  • CO

    Chris Out

    about 5 years ago #

    If you have the resources, @peeplaja created an awesome course on conversion optimization

    https://course.conversionxl.com/course/conversionxl-conversion-optimization/

    I can highly recommend this course as it's the most comprehensive overview on conversion optimization which I have seen up to now.

  • CN

    Chris Neumann

    about 5 years ago #

    If you want to come work with me, you can learn on the job at CROmetrics, we run the CRO program for a bunch of companies.

  • SE

    Sean Ellis

    about 5 years ago #
  • BS

    Brian Schmitt

    about 5 years ago #

    I can't say it's the path for everyone, but I'd be happy to tell you the path I've taken over the last three years.

    Disclosure: I first learned about CRO in 2001 through a three day course taught by Bryan and Jeffrey Eisenberg at Wizard Academy in Austin, Texas. I've read all of their books as they've published them over the years.

    Short answer: I took a course, read tons of articles and books, and got my hands dirty fast.

    Longer answer:
    My prior background was not a marketer so much as a jack-of-all trades for a startup in online education from 2004 until 2012. In 2012 I decided I wanted to become a CRO consultant. Yes, it was a decision I made one day.

    I reached out to Bryan Eisenberg asking what books and places he would recomend I begin in order to learn CRO and start consulting.

    Bryan pointed me to his Market Motive course (http://www.marketmotive.com/portfolio/conversion-optimization-certification/) and I jumped in. I completed the course in 30 days working a few hours every day of the week.

    As soon as I successfully completed the course I jumped on oDesk and started offering my services for cheap. ($20/hour) I started doing several small jobs helping people and learning as I went.

    I pretty quickly applied for a project as a growth-hacking apprentice with Chris Neumann at CROmetrics.com. We hit it off and I began working a few hours for him every week.

    As I learned and his practice grew I eventually went full time consulting. Working both with Chris and my own clients who came in through oDesk.

    Chris and I decided to join forces completely and have been working together ever since.

    I can safely say we've completed over 1500 a/b tests in the last 3 years. Somewhere in the 100's of User Tests, and with those wireframes, NUX flows and site mockups using Axure. We've implemented NPS surveys, completed data dives in our client's customer data, and multiple other tools and techniques have not only provided immense value to our clients by taught me 10x more than what I learned with my course.

    The course was a seed. It has been getting dirty in the work where I really grew.

    Good luck!

    • IO

      Isi Ojeabulu

      about 5 years ago #

      Thanks for this @techmirth . I love that you got your hands dirty almost immediately. Were you worried that you would screw up someone's site or you wouldn't really know what to do with someone's site?

      • BS

        Brian Schmitt

        about 5 years ago #

        @isioj Yes, I was definitely nervous about messing up or 'hurting' someone's business. But, it's all learning. The tests that don't produce gains still provide learning and direction. Propelling their site (and overall marketing) in the right direction over time.

        Sometimes CRO is framed as stories of short term gains. It's really about stitching together the short term learnings, from gains and losses, into long term growth.

        I am continually on a journey of learning through reading, courses and practice. Using all my previous learnings to move my current and future clients forward in their businesses.

      • BS

        Brian Schmitt

        about 5 years ago #

        @isioj Yes, I was definitely nervous about messing up or 'hurting' someone's business. But, it's all learning. The tests that don't produce gains still provide learning and direction. Propelling their site (and overall marketing) in the right direction over time.

        Sometimes CRO is framed as stories of short term gains. It's really about stitching together the short term learnings, from gains and losses, into long term growth.

        I am continually on a journey of learning through reading, courses and practice. Using all my previous learnings to move my current and future clients forward in their businesses.

  • WR

    Walt Roloson

    about 5 years ago #

    The founders at Experiment Engine have spent their careers in CRO, and they curate a great weekly collection of CRO articles on their blog

    http://blog.experimentengine.com/

    Additionally, you can apply to become an expert, submit ideas, and actually learn how they perform on their customers' websites.

    http://www.experimentengine.com/

  • DM

    Deepesh Melath

    about 5 years ago #

    If you are not beginner, these links will educate you more.

    https://blog.kissmetrics.com/az-conversion-rate-optimization/
    https://blog.kissmetrics.com/user-personas-for-cro/

    Both are giving some more deep insights on the CRO strategies.

  • JC

    Jack Carter

    about 4 years ago #

    I would like to add the list of tools that are needed for doing CRO and found it very useful for all the marketers.
    http://www.searchenginepeople.com/blog/16024-cro-tools.html

  • TK

    Tilen Krivec

    about 5 years ago #

    Unbounce.com has a ton of guides/ebooks/resources on it as well. And a really cool blog.

  • IO

    Isi Ojeabulu

    about 5 years ago #

    Thanks everyone!

  • ST

    Scotty Truong

    almost 5 years ago #

    I would add: http://www.marketingexperiments.com/

    Check out their Web Clinics video.

  • GB

    Gennady Barsky

    almost 5 years ago #

    Interesting

  • RR

    rajeev rajadurai

    about 4 years ago #

    Here's another one, video link to CRO expert Neil Patels: 6 Funnel Optimization Strategies
    http://rswebconsulting.com/conversion-rate-optimization-cro-seo-agency

  • RP

    rich page

    over 1 year ago #

    There are several CRO online courses which are much better than just reading articles on blogs.

    If you can afford it I recommend one of CXL's indepth courses like this one: https://conversionxl.com/institute/programs/conversion-optimization/

    For a more affordable course you can try Market Motive's one: https://www.marketmotive.com/conversion-optimization-training-courses/

    For a much lower cost but less indepth one there is my CRO course on Udemy https://www.udemy.com/cro-learn-the-secrets-of-highly-engaging-converting-websites/

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