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Hi, I'm Tali, a co-founder @refreshbox. We enable people to create and get subscribers to their weekly-5-link-collection newsletters, so have we two types of users- curators and subscribers.
We are self funded, working @ nights and I wanted to pick your brain about what we should do first to grow our users, in which user you'd focus now (we were trending on Product Hunt so we have initial user base). We also launched W6V.com as part of our growth strategy.
: what should we do first to grow users? what type of user would u focus in now?

Feel free to ignore me, but it would be great to get your feedback :)

Anything would be awesome!

http://www.refreshbox.co/

  • AV

    Alin Vlad

    over 5 years ago #

    Hi Tali,

    I'm a Refreshbox user for 3 weeks now. I have my own newsletter in there: http://www.refreshbox.co/newsletterInfo/Ulv1G6S4N7J (Startup Marketing & Growth Hacking focused).

    Here are couple of ideas:

    - create a personalized user onboarding experience: ask for some interests and suggest some relevant newsletters he can subscribe to
    - add a "forward these links to your friend" CTA in the newsletter. The friend gets a custom newsletter with those newsletter links, but also with a CTA to subscribed to it.
    - offer creators the possibility to see some stats about their newsletters: open rate, click rate etc.

    • TA

      Tali Arkushin

      over 5 years ago #

      Thanks for this Alin, we know your awesome newsletter (:
      The forward CTA is a great idea, as for the stats, currently trying to send it manually, but obviously expect an admin panel with stats(:

      • GG

        Glenn Gillen

        over 5 years ago #

        Is anybody here tracking the success of such CTAs? I've a newsletter also, open and click rates are high and unsubscribes are non-existent so I'm assuming the content is appreciated. But I don't think a single newsletter has had someone use the forward to a friend or social share features.

  • JV

    Jamil Velji

    over 5 years ago #

    May I ask why 7% growth WoW?

    For most startups 5% week over week is great: http://bit.ly/18ifMhz

    When you are targeting 2 entirely different types of users, you will also want to make sure your persona is down tight.

    Now aside from that, focus on acquiring high profile curators and "thought leaders", they will come with their own subscriber base.

    Also make sure to work on your viral loops. Ensure you cover off some ways for people to refer. In this case an email importer may be a good way to go: https://www.cloudsponge.com/

    • TA

      Tali Arkushin

      over 5 years ago #

      Hi Jamil, thanks a lot for the feedback. 7% because that's what YC companies are doing during the first 3 months (we are not a YC company though). As for high profile curators, this is something we started, we got the founder of Techstars, Google Ventures partner and more, we'll just keep on doing it. Thanks a lot for the links!!!

      • JV

        Jamil Velji

        over 5 years ago #

        Hi Tali,

        Focusing on startup/entrepreneur influencers is great, but not mass market. When I mean influencers I mean of ALL types. From food to gaming to entertainment.

        The most shared thing for the term "startups" on Buzzsumo has 357,000 shares but the most shared thing for the term "food" has over 741,000 shares!

        All you need is to focus on obtaining a handful of influencers across each niche (healthy eating, cooking recipes, gaming news, football, etc) and you should be good for growth.

    • JG

      Jay Gibb

      about 5 years ago #

      Thanks for the shout out, Jamil. Anyone interested in email importers can reach out to me anytime.

  • AS

    Amit Sonawane

    over 5 years ago #

    @tali-arkushin -

    Study the folks who signed up on ProductHunt using services like Full Contact or a lead intelligence service. Find out what's common among these people? Where they hang out besides PH? What they do? What they struggle with? You may come up with several different customer profiles.

    Use these to target new leads. Create assets and define your funnel. AARRR is a good start. Define what acquisition channels you will use - the lead intelligence will give you a good idea of it. Otherwise, just test it out. Setup end-to-end tracking. Multivariate test landing pages, email copy, etc.

    TEST, TEST, TEST.

    If you search "customer acquisition" on GH, you'll find some gems.

  • JB

    Joseph Bentzel

    over 5 years ago #

    Here's my take. Whether you currently see the company this way or not, you are essentially creating a 2-sided marketplace & platform for curated content communications. In these kinds of situations (i.e. early marketplace or commercial community startups) it's very important to focus on a select group of 'suppliers', i.e. those creating the newsletters, and a select group of topics from which the suppliers draw their material. This will provide you with the focus, magnetism and early catalysis you need to attract follow-on suppliers. Just signed up so I'll get back with more later but my first impression is that yourstartup has real legs and real value.

  • SR

    Sebastian Rumberg

    over 5 years ago #

    Hey Tali, can your users implement the sign up form on their own sites already?

    I would recommend to focus on high profile users as well and make it as easy as possible for them to gather the five links. I haven't heard of your app before, but it sounds interesting.

    My case: I'm running the PR department for a global company with a dozen subsidiaries. I don't have much time, but would love to recommend articles to my friends and followers.

    One scenario: I find a cool article. Instead of copy and pasting it to a link, it would be awesome, if I can forward the link through an email (or bookmarklet) and it get's automatically stored.

    You could even turn it into a tiny game: Whenever I add something, you could tell me that I filled 3 out of 5 slots already and that my XX followers will be happy to read it.

    Creating happy experiences for the newsletter providers will most likely result in better marketing results.

    • TA

      Tali Arkushin

      over 5 years ago #

      Thanks so much for the feedback. We have been starting to work on an SDK to enable people to implement a widget to their newsletter. We also have a chrome extension to help you with collecting the link (its a first version, and could be much better, but you know,,,,mvp (: ). The gamification idea is cool!
      https://chrome.google.com/webstore/detail/refreshbox-add-links/ilbegopaglacdlahboheibkofipgmgno

      • SR

        Sebastian Rumberg

        over 5 years ago #

        Hey Tali, happy to help :)

        Another anecdote when I was writing a newsletter. I wrote about PR for startups and with every lesson that I shared, I thought: Urgh, that's so obvious, nobody wants to read this.

        Every week, I would get a few thank you mails telling me how much they loved the insights. But no matter how many emails I received, I continued to struggle with writing the newsletter during the week.

        Thought this could be a useful insight for you about the struggling that some people have with writing newsletters.

        Best,
        Basti

        • TA

          Tali Arkushin

          over 5 years ago #

          Hi! We hear you, and this is exactly the reason RB is all about curating content, nor creating it. It takes 5 minutes per week.
          This is a very good read about it, you'll love it: https://medium.com/@petersweeney/content-curation-is-disrupting-content-creation-are-content-marketers-moving-fast-enough-b5d19977f75c

  • LT

    Luke Thomas

    over 5 years ago #

    1. Focus on serving the people that create the newsletters first. I'm assuming they will tell their readers that "you can get a weekly curated email from me by signing up here."

    2. TBH, it wasn't clear what you were offering me when I visited the website. By focusing on one audience to start, you can make this more clear (i.e. - "Create a curated email digest for your audience").

    3. When you have enough of the people doing the curating, open up the other side of the equation ("get curated articles from interesting people.")

    tl;dr - focus on one type of user to start.

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