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I've been reading more and more about customer psychology lately and I find it fascinated.

I was wondering if you had some cool psychological hacks you read about that can help increase sales, growth, satisfaction...

Here are some of my favorite:

- The foot-in-the-door phenomenon:
People are a lot more likely to do something if you first ask them for something simple and then gradually bring them toward a bigger commitment (ex: people who ask you what time is it before they ask for money on the street).

- The Center Stage Effect:
When people are presented with 3 options, they are a lot more likely to choose the middle option. (ex: If you have 3 plans in your pricing, people will be more likely to select the middle one)

- The Mirror Effect In Customer Service:
This one's not super useful for internet startups but it's a pretty cool tip. If you are greeting customers (store, bar...), place a mirror behind you and angry customers will have a much harder time being rude while looking at themselves in the mirror.

The Power of "Because":
Just adding because after you make an inquiry can considerably boost your chances to get a positive response (there's a famous study about something asking to use the copy machine: https://www.psychologytoday.com/blog/brain-wise/201310/the-power-the-word-because-get-people-do-stuff)

What are your favorite psychology hacks?

  • KK

    KatkaK K

    over 3 years ago #

    Hey Aurelie,
    that's a great question! If I were you, I'd focus on customer satisfaction:
    First, you need to focus on building a relationship with a new customer. Second, get as much feedback as possible from your customers; to achieve that, your survey needs to be easy enough for customers to respond to. Third, act on their feedback – it helps generate even more loyalty. Finally, small businesses estimate that 85% of their new business comes from word of mouth. To get more detailed information, read on here, please: https://www.nicereply.com/blog/importance-of-customer-satisfaction/



  • JI

    Jeremy Istell

    about 5 years ago #

    I think it would depend on the type of product or service you are selling? Can you give some more details?

  • SA

    Smith As

    12 months ago #

    Currently, one of the biggest secrets to business success is ‘Customers’ Happiness’, which lot of us doesn’t take seriously. In trying to make our offerings better & superior, we tend to overlook what customers are looking for. We may have a really good product in our hands but if it doesn’t serve what customers want, there’s no point.
    Making customer service the primary factor of your company’s mission is an underrated key to success. By doing the same, customers feel special and delighted. In future, they even act as a brand advocate spreading the good words around them.
    It’s important to consider what inspires customers to stick with you. Statistics say, winning new customers is at least 5 times more expensive than keeping the ones you already have. However, only 26% of companies focus their marketing efforts on enhancing relationships with their existing customers.

    Here is some Secret to Turning Angry Customers