I've been reading more and more about customer psychology lately and I find it fascinated.
I was wondering if you had some cool psychological hacks you read about that can help increase sales, growth, satisfaction...
Here are some of my favorite:
- The foot-in-the-door phenomenon:
People are a lot more likely to do something if you first ask them for something simple and then gradually bring them toward a bigger commitment (ex: people who ask you what time is it before they ask for money on the street).
- The Center Stage Effect:
When people are presented with 3 options, they are a lot more likely to choose the middle option. (ex: If you have 3 plans in your pricing, people will be more likely to select the middle one)
- The Mirror Effect In Customer Service:
This one's not super useful for internet startups but it's a pretty cool tip. If you are greeting customers (store, bar...), place a mirror behind you and angry customers will have a much harder time being rude while looking at themselves in the mirror.
The Power of "Because":
Just adding because after you make an inquiry can considerably boost your chances to get a positive response (there's a famous study about something asking to use the copy machine: https://www.psychologytoday.com/blog/brain-wise/201310/the-power-the-word-because-get-people-do-stuff)
What are your favorite psychology hacks?