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Just wondering if there are any tips in terms of targeting website owners on Facebook? I've tried obviously targeting people who like some SaaS services as well as things like Google Analytics. Also, Facebook page admins and so on, but not much luck.

Any ideas?

  • IS

    Ighodalo Sylvester

    about 1 month ago #

    Hey Laurent,

    Before I provide an answer, I would like to ask, what did you mean by *you're not having much luck*? Is it that you cant find the targeting options of the demographics you listed? or you are targeting them but they are not clicking to your website? or they are not converting?

    What specifically is the problem?

  • JI

    Jude Igboanugo

    about 1 month ago #

    Hello Laurent,

    Based on the information you've given about your problem there are three ways I would go about it:
    1. Open your audience to other interests. You can target "Small Business Owners" or "Gary V" audiences. People who have websites have all sorts of interests
    2. Maybe you should look at the header of your copy. You copy should help you screen for the right person as well.

    I would need more details to help you.

    Hope this helps

  • MA

    Mohammad Ali

    about 1 month ago #

    There is no simple way to target specifically, "website owners". The best thing you can do is to figure out your audience for your ads. Ask yourself: "What do I want the reader to do?" "Who would be interested in what I have to say?" If you can figure out the desired outcome you wish to achieve by doing your Facebook Ad campaign, you can tailor your audience to people who would find your message the most relevant. That is the best way to go about targeting audience segments on Facebook that would be more inclined to engage with your content.

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