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While preparing for Uberflip's conference, we asked some of our speakers (who are also all-star marketers) to share what content experience means to them. While their answers all varied, in some way they were all about shifting focus to set up marketing teams to win. I'm curious to hear your perspectives! In case you're wondering, here's what our speakers said: https://hub.uberflip.com/blog/what-content-experience-means-to-marketers

  • CH

    Chris Hornak

    6 months ago #

    I think it'd represent everything from the user experience of the website design and the writing/tone of the content and ultimately the goal of the content.

  • PH

    Pradyut Hande

    6 months ago #

    As content marketers, we often worry too much about how the content we create and distribute will be received by our target audience. While the messaging and tonality is critical, it is also important to think about how a potential reader/viewer/content consumer will act post that. Will his/her breadth of knowledge expand? Will he/she feel empowered? Will he/she be nudged along down the conversion funnel towards actual product adoption?

    I believe great content essentially enriches the entire user experience.

    • PG

      Paige Gerber

      6 months ago #

      Good point - ultimately, we want to create content that will educate our audience and build a sense of trust with your brand. That confidence will help propel them through the sales funnel. Thanks for your answer!

  • JE

    Justin evans

    2 months ago #

    Well, I must say when it comes to the content it means we're talking about increasing customer interest and building trust with your brand. It's the more effective way to tell you're audience what you got for them and how it can be a solution to the problem. As being online content is a more convincing way for your target audience. Here I find an article about business trends to make you successful might be helpful and will be grateful to hear your thoughts about it.


  • VB

    Vipul Bansal

    5 months ago #

    For me, content experience means something that resonates with the situation I am in. Something that makes me say "Yeah! That's me."
    This is an instant credibility builder that brings people back on your website to find answers they are seeking.
    Such an experience makes me feel happy about myself and my choices.

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