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As a marketer, what does content experience mean to you?
I think it'd represent everything from the user experience of the website design and the writing/tone of the content and ultimately the goal of the content.
Chris - I completely agree!
As content marketers, we often worry too much about how the content we create and distribute will be received by our target audience. While the messaging and tonality is critical, it is also important to think about how a potential reader/viewer/content consumer will act post that. Will his/her breadth of knowledge expand? Will he/she feel empowered? Will he/she be nudged along down the conversion funnel towards actual product adoption?
I believe great content essentially enriches the entire user experience.
Good point - ultimately, we want to create content that will educate our audience and build a sense of trust with your brand. That confidence will help propel them through the sales funnel. Thanks for your answer!
For me, content experience means something that resonates with the situation I am in. Something that makes me say "Yeah! That's me."
This is an instant credibility builder that brings people back on your website to find answers they are seeking.
Such an experience makes me feel happy about myself and my choices.
Well, I must say when it comes to the content it means we're talking about increasing customer interest and building trust with your brand. It's the more effective way to tell you're audience what you got for them and how it can be a solution to the problem. As being online content is a more convincing way for your target audience. Here I find an article about business trends to make you successful might be helpful and will be grateful to hear your thoughts about it.
To me, content experience is about the reaction we want our ideal customer to have to our content. What emotions do we want to evoke? What are we trying to motivate them to do? Buy our service/product, yes, but it goes deeper than that. We're trying to build brand loyalty and increase customer retention so it's critical to get into the mind of a customer and understand what they want and what their looking for beyond the product and the price.
For me, content experience means something that resonates with the situation I am in. I believe great content essentially enriches the entire user experience.
"Content experience" ultimately relates to what the reader remembers a day or a week after reading my article. It would be perfect if they remembered where they had founded that article, too. But if they can remember just some details, I still consider that my content delivered a unique experience. This is the sort of performance I'm looking to achieve with my writing.
In my opinion, content forms the foundation of online marketing. Be it content marketing, email marketing or any other type of online marketing you can think of. It's just that deliverability mediums and other variables change. Additionally, content plays a crucial role in user engagement and building brand loyalty. Without impressive content resources, it becomes cumbersome to interact with your target community.
Hi Paige, here is my view. Content experience is all about giving your audience what they want. Simple as it may sound, it is the most difficult thing to crack. As content marketers, we need to give content that the audience loves viewing/reading/downloading/forwarding/sharing, etc.
It could be the font that will keep them hooked on to your page or the caricatures of your video that urges them to hang around for 10 more seconds. It also includes content that is easily consumable, which means an infographic can do the trick instead of a video. Or, perhaps a GIF and not a 10-page brochure. or, maybe a customer testimonial/review instead of a case study. At times, it could be a well-researched investigative news article that may take 1-hour to digest, but may be well worth it.
How do we know what they want?
For that, we need to know who is our ideal target audience. Once you know this, you can figure where they hand out on - LinkedIn, GrowthHackers, Quora, Facebook, Instagram, etc. Then create content that they love lapping up. This helps in higher engagement. For example, if your audience is on LinkedIn, follow them closely and see what they are commenting on, posting, or liking. That gives you a 60-70% idea of what content you should create. Now, head back to the drawing board and create this and distribute it among them. It is a trial and error method that will get you there. Sorry for the long post, but I felt I should write this.
Content is the way you engage your target audience if an individual is marketing his/her brand in the digital world (the Internet). Content is the only way by which one can give a voice to his or her site. Also, content experience according to me is how much value I can provide to my audience.
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