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As a marketer, what does content experience mean to you?
I think it'd represent everything from the user experience of the website design and the writing/tone of the content and ultimately the goal of the content.
Chris - I completely agree!
As content marketers, we often worry too much about how the content we create and distribute will be received by our target audience. While the messaging and tonality is critical, it is also important to think about how a potential reader/viewer/content consumer will act post that. Will his/her breadth of knowledge expand? Will he/she feel empowered? Will he/she be nudged along down the conversion funnel towards actual product adoption?
I believe great content essentially enriches the entire user experience.
Good point - ultimately, we want to create content that will educate our audience and build a sense of trust with your brand. That confidence will help propel them through the sales funnel. Thanks for your answer!
For me, content experience means something that resonates with the situation I am in. Something that makes me say "Yeah! That's me."
This is an instant credibility builder that brings people back on your website to find answers they are seeking.
Such an experience makes me feel happy about myself and my choices.
Well, I must say when it comes to the content it means we're talking about increasing customer interest and building trust with your brand. It's the more effective way to tell you're audience what you got for them and how it can be a solution to the problem. As being online content is a more convincing way for your target audience. Here I find an article about business trends to make you successful might be helpful and will be grateful to hear your thoughts about it.
To me, content experience is about the reaction we want our ideal customer to have to our content. What emotions do we want to evoke? What are we trying to motivate them to do? Buy our service/product, yes, but it goes deeper than that. We're trying to build brand loyalty and increase customer retention so it's critical to get into the mind of a customer and understand what they want and what their looking for beyond the product and the price.
For me, content experience means something that resonates with the situation I am in. I believe great content essentially enriches the entire user experience.
"Content experience" ultimately relates to what the reader remembers a day or a week after reading my article. It would be perfect if they remembered where they had founded that article, too. But if they can remember just some details, I still consider that my content delivered a unique experience. This is the sort of performance I'm looking to achieve with my writing.
In my opinion, content forms the foundation of online marketing. Be it content marketing, email marketing or any other type of online marketing you can think of. It's just that deliverability mediums and other variables change. Additionally, content plays a crucial role in user engagement and building brand loyalty. Without impressive content resources, it becomes cumbersome to interact with your target community.
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