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Hey guys! Thanks so much for your contributions. Article has gone live at http://blog.wishpond.com/post/115675437543/how-to-create-an-email-list

Cheers!

- James

  • AA

    Anuj Adhiya

    4 months ago #

    I only call this innovative because we don't see many people doing it - we use an Auto DM that includes a link to our top posts email list.
    It's not the biggest source of signups but it's significant enough to keep doing it.
    Given the "common wisdom" that Auto DMs are evil and the worst thing you can do on social media, this is a tactic that's ignored by most.

    Caveat: Our hypothesis is that many that follow us tend to have discovered value through the Twitter feed/community for a while before choosing to follow. That's why the ask to also subscribe to the email list doesn't come across as premature. I suspect that the hate people feel for AutoDMs is simply because the ask comes too early.

    • JS

      James Scherer

      4 months ago #

      Hey Anuj, great answer.

      I agree that auto DMs have a bit of a reputation, but it's tough to argue against results. Also, so long as you're not being aggressive (and a subscription prompt isn't too aggressive in my book) I can see how people might respond, even a marketing audience who knows they're being auto-DM'd.

      Definitely going to throw this in the article. Can I get your preferred link, please?

      • AA

        Anuj Adhiya

        4 months ago #

        Nice.

        Forgot to add that we regularly see people thanking us for sending them the link to the mailing list in the DM.

        There are other times when people respond with some pretty snarky comments about having been Auto DM'd (sometimes they're just testing to see if they're communicating with a bot.). We always respond to those so its not like its Auto DM and done. The human response that follows tends to be pretty well appreciated. It also often leads to conversions that might otherwise not have happened without this tactic to spur that initial response, however negative it might have been.

        And didn't understand what you meant by "preferred link" - can you elaborate?

    • JS

      James Scherer

      4 months ago #

      Sorry. To clarify, I'm going to feature your response in an article, and wondering how you'd like to be linked - a website, twitter handle, etc.

  • BI

    Benjelloun Ibrahim

    4 months ago #

    Thanks Anuj

  • BH

    Bryan Harris

    4 months ago #

    One thing we've had success with is building lead gen apps.

    Example: listgoal.com, esppicker.com and smartbribe.com (smartbribe was recently turned premium).

    We've found these to do extremely well and out preform our best blog posts we've ever written.

    Example: esppicker.com generated 4k new leads and $10k in sales 30 days after publishing. Our next best blog post produced 1,800 subscribers in first 30 days.

    We plan on doing more of this.

    • JS

      James Scherer

      4 months ago #

      Hey Bryan,

      Could you expand on the success you found with esppicker? I've just gone through it and definitely see how it would drive leads, but how are you driving traffic there, and what service are you nurturing them towards (and how?).

      Think this would be a good addition to my post, just looking for a little more info. Hit me up here or at james@wishpond.com!

      Cheers man.

  • SS

    Sushil Sharma

    4 months ago #

    Hey James,

    I did one experiment to getting newsletter subscribers via google form. I created a google form to capture email ids and I offered my eBook in return who subscribe. I shared with google form link via social media and all the places I can publish it.
    And to my surprise, this is become the number one source of my newsletter subscribers within a week time. Still it is running quite well and I got 500+ subscribers through it within a week time. To me as a beginner in newsletter marketing, it is good success.
    I thought to share it with you, might be it can help.

    Sushil @ Growth Marketers

  • AM

    Aaron Marsden

    4 months ago #

    Recently, I noticed a brand called Mailroom Month build a newsletter specifically for the purpose of teaching startup owners how to pitch different journalists when looking to get press. They posted this newsletter on Product Hunt and it achieved the number one spot in a day. While this newsletter worked wonders and provided awesome information, they also managed to promote their software along with the daily emails, and they had me hooked. The execution of their plan to market their software was phenomenal.

  • BI

    Benjelloun Ibrahim

    4 months ago #

    Hey Anuj what do you mean by auto DM can you please give a definition.thanks

    • AA

      Anuj Adhiya

      4 months ago #

      Sure - Automated DMs are direct messages that you can send from your Twitter profile. They are automatically sent to users when they follow you.

  • HC

    Heather Cooan

    4 months ago #

    We're still doing co-marketing with partners via webinars. Not new, but it still works like a charm. Primary database building activity.

    • JS

      James Scherer

      4 months ago #

      Hey Heather. Thanks for responding.

      Are you doing a webinar trade, where you present to their audience and they present to yours? Or a proper co-webinar?

      It's something I'm getting into in the next couple months - actually have a couple lined up.

      How does it scale for you though? Have you had a challenge finding new and interested partners? And how do you convert webinar registrants?

      Curious about all of this!
      - James

  • IL

    Ige Lewis

    4 months ago #

    I do believe that the first step to a great Mail list building strategy is to admit that most people would prefer to throw a few hundred dollars into our pockets than let go of their emails.

    Hence, to get what they can't give you need to give out what they find difficult to resist – Reciprocity.

    That is where Content upgrade comes in.

    I guess Brian Dean's success with content upgrade strategy can be a great addition to your article James.

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