A new survey conducted by Localytics (http://info.localytics.com/blog/shopping-apps-survey-2018) shows 48.7% of US consumers shop via apps, which seems like a big deal. The survey also showed: 48% of mobile app users made an in-store purchase after receiving a push notification triggered by profile data, 62% of mobile app users appreciate receiving messages from retailers post-purchase, and remarketing makes 58% of mobile app users feel nervous or annoyed. And the most requested feature is being able to use app to redeem offers in-store. As a mobile marketer in retail, do these stats align with what you're seeing?
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