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An influencer reposted some content of ours on their Instagram and it received a ton of engagement from their audience. Does anyone out there know of a way to retarget those people from our account? Thanks!

I figure one option would be to ask the influencer to create a custom audience based on those engagement, but I'm curious if there's anything that we can do directly.

  • JB

    Jas Banwait

    about 4 years ago #

    I don't believe you can create a custom audience from Instagram - you should ask FB support if this is possible, I believe you can only create a custom audience based on Facebook. The reason I have this feeling is because the CPC comes only from FB not Instagram.

  • VM

    vivek muralee

    about 4 years ago #

    Congrats on the engagement boost. I don't think Instagram has an option to directly target them on Instagram as you stated. A direct approach will probably be better in this regard. You can engage manually by visiting their profiles and interacting. You can also try to interact with the influencer again when you publish content that he/she may be interested in. Make sure that you don't get into a spamming or stalking mode. Be natural and genuine in your interactions. All the best

  • GR

    Gigi Rodgers

    about 4 years ago #

    Throwing in my $.02.
    I know this will be tedious, but why not DM every person that liked and/or commented on the post? I know of an Instagrammer that didn't get the credit when Kylie Jenner reposted one of her pics without a tag, mention, or nothin'!
    She was not happy.
    Also, you might want to start "watermarking" your work somewhere in each post.

  • PA

    Pierre-Loic Assayag

    about 3 years ago #

    No straight direct way I know of but the work around might actually be equally if not more powerful:
    1- Analyze the audience of your influencer (socio-demographics, interests)
    2- Target that audience on Instagram (which will include your influencer's and similar interest based audience) with ad/sponsored content that references your influencer (good for him, good for you)

  • LR

    Luis Rivera

    over 2 years ago #

    I think there isn't a direct way to figure out a way to contact every one of those people who engaged in the repost. If anything, you can better prepare for it by finding your own influencers who you can find and have advertise your own content, the way you would see fit. It would allow you to have a better look at the engagement the influencer and the audience has without being surprised.
    This blog post describes some ways to find the influencer you would like to work with, leading to a potential partner for your business.