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Hola, we have some landing pages and adwords campaigns where we are doing the following

Burning $2500 per month
Achieving over 6 to 7% CTR
Achieving about 3.5% conversions ( clicks into leads)
Sample landing page : https://www.untravel.com/campaigns/things-to-do-in-indonesia

I wanted to know about more things we could do to go from good to great?