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A herbal cure & a clinically tested product (Helps liver care, joint care, prostate care etc) is planning to launch their product in the US & UK. While the product brand is comparatively new, the parent brand has been around for about 5 decades and the brand awareness is definitely weak. The TG is 40+ aged male & female. The brand plans to hit a monthly sales of 10000 units from the beginning of 7th month through their e-commerce website & market places like Amazon. Forgive my ignorance about the market. What would ideally work in these markets? Do people aged 40+ buy these products online? If yes, what would influence them to? TIA for your help.