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I liked the customer retention formula you shared...and I appreciate the ideas about how to interact with people after their transactions to determine their experiences.
It's tough to have a negative buying experience, so communicating with people, being human and authentic/ sincere really is the best way to handle things.
Thanks for putting this together :)
Great Post. Good insight on Account Based Marketing
I love to read about how to optimize PPC campaigns. It's something you never know enough about optimization, Ryan.
I just got a message from Google too, about a 100$ AdWords coupon.
Optimizing those keywords on your campaigns is a key, Lisa!
Using the long tail keywords always work. Whether it's about targeting your audience for an article or searching for anything related.
And never forget to optimize your landing page.
Thanks for sharing with us.
This is the tool he refers to in the talk: https://growthhackers.com/google-engineer-got-tired-of-plain-old-cohort-charts-so-he-decided-to-make-his-own
Hmmmm, never have any experience on OpenBazaar. Looks interesting, though. Will have a look and update you on it. Did you have any experience on 'decentralized' marketplaces?
Really, really useful... thanks for sharing!
My profile fits the junior-mid level description. What do you think is the best strategy to grow my career, if I try to move to USA (the best place to learn the job, I suppose)?
1) Searching for a job as CMO in a very small startup (that is what I'm doing right now in Europe);
2) searching for a more specific growth hacker job in a bigger startup with a growth team.
Probably the topic is so important that deserves a specific Q&A post... I will think about it! In the meanwhile, thanks in advance for any advise :)
Good to see a PPC article getting some shine.
For the longest time, these types of articles - PPC-related - seemed almost extinct in many marketing circles. Not sure why. But it is cool to see this paid marketing method getting a little more pub again.
Why not? That double your money ratio for most PPC guys and gals is nothing to sneeze at.
Thanks for sharing Erik.
The bit about landing pages SEO optimized for people looking for your competitor can be pretty powerful.
Recently saw Intercom do this vis-a-vis Drift with their latest release: https://www.intercom.com/live-chat/intercom-vs-drift.
Of course, Drift has been doing this as well as this has been a common q for a while: https://www.drift.com/intercom-alternative/
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