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It is very important to identify inefficient keywords and optimize them in time. By increasing the relevance of keywords, you can improve their Quality Scores, change the match type for inefficient words, or remove duplicate keywords in your account. From this article, you'll learn how to detect and improve inefficient keywords.
-use google adwords
-conduct an analysis of competitors
-optimize the page for keywords
Thanks for doing this Q&A Jeff, so far I've been a big fan of the blog posts that you've been writing on your experience in Growth.
My two questions for you:
- What's your process for deciding what projects/tasks to work on in a roadmap?
- How do you document the work that you're doing or the features, what do you consider in terms of comms/legal/experimentation/analytics before you launch something.
Actually, Justin, I'm wondering if you have any other tests you've run recently? Not sure if I can include a non-significant test which improved open rates by less than 2%. All good if not!
I cannot explain enough how many sugar cravings I head during this piece :)
A delicious read! 👌
You make me blush Steven. Thank you. Brands as unique as TJ's are a joy to research and write about.
How do you do it Dejan, you keep writing these interesting case studies about special brands that made it. It's a joy to read, as were your previous ones. Keep it up man!
1) Not much has changed. We are still product first. Our investors are aligned around how we want to run the business, being product first, and the large opportunity we are going after (that will not involve short term shortcuts) So we haven't had pressures to change who we are or what we believe in. We didn't need the capital and haven't been reliant on it to operate which helps with that. Capital does allow me to think longer term and sleep better at night. But if I were to do it all over again -- I would still bootstrap for as long as we did. I believe that is what forms a culture and company DNA of sustainability.
2) We have a marketing team focused on growth. But unlike some companies we don't see that as just acquisition. I firmly believe that working on our own customer experience and obsessing about helping SMBs grow is the best growth vehicle we could possibly have -- as well as the most sustainable over tie.
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