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Loved the depth of the reddit post!
3. I'd say for me first and foremost it has been all about entrepreneurial spirit. Growth at IBM is my business. So with that comes flexibility and patience -- both in the engagements we take on, and my personal life. With five kids at home work is a nice diversion so it's not hard for me to be motivated. Also, IBM allows me to balance office time and remote/home office time so when I need a mental break I can step away to exercise, walk the dog, run an errand, etc. regain my mojo.
2. Getting people involved takes on many forms, but is mostly focused on elevating our largest experiment wins/successes, evangelizing the value of growth within IBM through content and case studies, and being open/receptive to any engagement that comes our way; much like a startup. We've considered the evolution of growth hacking within IBM to be our own startup.
Hi Dani -- great to hear from you and follow all the great growth things you're doing :)
1. Generally, growth for IBM product/offering teams involves an enablement engagement. A growth strategist such as myself will evaluate a product through an evaluation call/meeting with key stakeholders to understand pain points, key metrics, pre-existing experiment ideas, and more. If we believe there's a fit we move right into a 6-week/3-sprint program that allows us to objectively explore and analyze their user journey both quantitatively and qualitatively, arrive on a series of experiment ideas, organize a small growth team for ongoing execution, train that team on the tools within our growth stack, then we experiment live along side them. By the end of the six weeks they are actively experiment independently, and that drives them forward to do so perpetually.
How was the transition from mvp to product in terms of scaling the business?
What is the planning process in your team?
Nice Blog!! Now a days Fantasy Apps or Fantasy sports App Development is on trend due to craz of people towards the Sports. If you are interested in fantasy sports than you may also look this blog: "Why Choose The NineHertz for the Fantasy Cricket App Development?"
Useful tips, thanks fo sharing!
Geographically, fantasy sport is not just a metro phenomenon. Around 4 years ago, Tier 1 market dominated but not anymore. With affordable smartphones and data plans, the Tier 2 and Tier 3 cities are already contributing to 2/3rd of our user base and we expect it to be the biggest volume growth drivers over the next few years.
I share similar love to Google Data Studio as Gerry does. So powerful, so easy to use and so free :) Thanks for sharing the article.
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