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That's a good point, I should add him. I'm always grateful for more recommendations!
Right – the whole "move fast and break things" ethos doesn't really fly when companies "grow up": https://mashable.com/2014/04/30/facebooks-new-mantra-move-fast-with-stability/
Saw this interesting thought piece recently on how enterprises can reverse the trend and be more hacker-y: https://www.reforge.com/blog/enterprise-growth
Quote the roundup you put together there, @aaron_iconicontent_com
Here's a tactic that I've found useful for promoting content on Quora, and it should work on Facebook groups too.
Basically, build yourself an index spreadsheet of your top pillar / evergreen posts. On one column, paste your URLs. In another, add shorthand tags / keywords.
So if you're marketing fishing equipment, for example, you might have published an ultimate guide to finding the perfect fishing pole. In that article, there may be a section on pole weight. So in your spreadsheet, among other tags, you might have "pole weight."
Now, when you're scrolling through that top Facebook group for fishing fanatics, and you see a discussion about whether or not someone's pole is too heavy, you just search your spreadsheet for "pole weight," easily find the perfect article to share, write an original comment that contextualizes the advice in the article according to the specifics of the discussion, add a link to your article, and everybody wins.
Brilliant post, Aaron!
Sean Ellis's idea of starting with a 'must have' product is smart advice.
With the right foundations, growth is so much easier.
Maybe this will help, less noise, more signal - No affiliate link - https://www.amazon.com/Competing-Against-Luck-Innovation-Customer/dp/0062435612
This is an interesting and informative post! I'm going to build a website for my business, and I'm looking for some useful information. Recently I've found a good source https://studioblackbelt.com that includes a lot of helpful articles about Wordpress and web design in general. Also there are step-by-step guides on how to create sites. Hopefully, someone will find it useful! By it is important to know what trends exist in order to get a web design that catches everyone’s attention. So, I'll keep your post in mind. Thanks for sharing!
As Ben said, analyzing the customer's conversation can be really tricky and that's what we should focus on. Knowing what your customer wants is the biggest win-win situation.
Looking at the purchasing behaviors may help.
Thanks for sharing with us.
I always appreciate those kinda compliments, so thanks to you as well!
Loved Chris' tips on customer retention which is, in my opinion, a bigger problem than customer acquisition.
Loved the tips, specially the part where we need to focus on the 20% of the lot that bring the 80% of the business.
This is excellent, thank you for sharing!
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