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Quite an insightful article.
Woo, thanks for this @gabesolberg!
Love it. One thing we recently realized is many such analyses rely on form completions being the end goal - but not on calls.
Given the rise of mobile, calls are becoming the largest part of the lead pie. Maybe another one talking about that :)
Great insights! Thank you for the thoughtful answers to my (and all of these!) questions.
Hey Anthony! Sounds like you already have your answer ;) The best time is the time that works for your audience. For an audience of busy moms a Sunday evening newsletter might be best. For a business journal maybe it's Monday at 9:30am. It really depends on your audience, your intention, and where you see the patterns in your own data. In this regard (and in most of email, really) go with what works for you and don't worry about what everyone else is doing!
Hi Luis! Choosing an ESP is dependent on so many factors. Personally I use ConvertKit (now called Seva) and many of my clients use Drip, Intercom, Customer.io, and ActiveCampaign. There are many other options too!
Hi Frankz! Congrats on the success of your store. It sounds like you're looking at acquisition here. It's not my specialty (I can help you retain those customers once you've attracted them, however!). I highly recommend the book Traction by Justin Mares. Best of luck!
Hi Nicki! So happy to be doing this. If you've read through my other answers you'll probably guess my answer to your second question: it depends. It depends on the depth of the emails, the product, the customer, etc. But a good place to start for cadence is the Fibonacci Sequence. If you're unfamiliar with that give it a Google. Start with that common pattern and test it on your audience so you can collect data and iterate from there.
Once onboarding has taken place then you're moving onto retention. I'm actually in the thick of building a course for CXLi alllll about retention and will talk about sequencing in that content. More to come so stay tuned to my emails if you don't already get them!
1. Well, segment them! As much as possible (and I realize sometimes that can get out of hand fast) you want to put people into groups. Do any of the types or use cases have things in common? Can they be grouped together? Also, is there already any onboarding in place at all? I find many people who have a wide variety of segments feel like they "can't do onboarding" so they don't do any of it. That's no good! Get a framework in place for a typical customer and iterate on that for your top audience types once the first workflow is flowing.
2. I don't try to fight writer's block. It's mean and fights dirty so I ignore it. I take a walk, listen to a podcast (or Hamilton), go to a pottery or yoga class, etc. And sometimes the best way to ignore it is to just start writing. About anything! If I start writing about my morning, for example, all of a sudden I'll realize I'm writing and I start working on what I need to get done. Sometimes just a single step forward is all it takes to get moving.
I think social media platforms are great places to share video in posts that won't send followers to YouTube. Here's a list of stats that I find useful: https://blog.shakr.com/video-marketing-statistics-you-need-to-know/
Will do. Thank you.
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