Agreed.

There's very little info out there what it takes to create a strong value prop (much less a USP). To make it worse, bloggers often conflate the two.

Learning the process to create a USP was a major "ah-ha" moment.

Great read - thanks so much for sharing!

Hey Nathan,

If you lost all of your media assets (podcast, book, database, magazine) tomorrow and had to restart your attention machine... what would you do and why?

Thanks
Tom

Another great read, Jason. I especially like how you highlighted the importance of crafting a value proposition. It seems obvious, but is rarely done with purpose or strategy.

Great article - thanks for sharing!

Very good in-depth article. I like how you format each type of retargeting with a WHY - WHAT - HOW format providing examples and good actionnables. Makes it easy and pleasant to read.

This was a very enlightening article.

This is a new approach.......Great

Please check out the full article. I have mentioned the cost to develop an app like Netflix or Netflix Clone in this article.

Very nice post on social media..