The offer is now better, it's $200 per ticket instead of $750. Take a look here: http://synergyglobal.com/prolific/ and scroll down.

What is your favorite Social CRM tool?

Ha! Thanks Shanelle, really appreciated :)

Hey Sonja, great to see you here. Two questions:

Do you have a paid strategy behind all your content? Or since Docusend is such a huge brand, you already have the reach and audience built.

How does content strategy evolve from somewhere like Mattermark which for all purposes is still relatively new and unknown (very editorial at one point) to Docusend which is more, do I dare say - enterprise focused but with an established brand.

It also makes me commit more typos.

That's true, Stephen, and I am completely guilty of that. I have a verbose habit I'm trying to kill. My background in communications makes me want to get my point across as clearly as possible with the overabundance of words in the English language, but when I'm ready wordy content, all I can think is, "How smart are you trying to sound?"

This video = mandatory for FB marketers. Replicated this at, and seen it work even better than in the video. Thx @noahkagan, you're the man!

Overall, values + demographics yield more useful data and tell a more complete story.

Yes, content marketing is an effective link building strategy for both off-page and on-page SEO.

Content marketing is also an effective strategy for guiding clients through the buyer’s journey. Make content for every stage of the buyer’s journey.

For example, HubSpot defines it as:
- Awareness Stage: The buyer realizes they have a problem.

- Consideration Stage: The buyer defines their problem and researches options to solve it.

- Decision Stage: The buyer chooses a solution.

Guide them through this process with content for every stage to cast a wider net and catch clients.

Another big way to utilize content marketing for growth is to focus on customer centric content. It’s much cheaper to keep and retain existing customers than it is to find new ones.

I agree! The problem is that a lot of 10x content is still crap. People that used to write 500 or so words of crap are now writing 1500+ words. Length doesn't magically make the content better. Remember, why use two words when one will suffice? In fact, there's some research that calls into question the whole idea of whether long content actually ranks better. http://www.canirank.com/blog/does-long-content-rank-better/